180: How Human Design Helped Me Rebuild My Brand From the Inside Out with Breanna Owen

Sabrina: On today’s episode of the Shoot It Straight podcast, I have my friend Brianna Owen with me, and we are talking about how she supported me through this major rebrand by using human design. Brianna was on the podcast not too long ago, and we talked about implementing human design. Into my business, which has been such a fascinating process.

And so when I began this massive rebrand, I knew that she was going to be one of the key players on the team to make sure that everything came out the way that it needed to be to represent who I am. And who I am reaching in the world, and I believe we’ve done just that. This conversation is fascinating.

It really gives you a personal peek behind the scenes at some of the things we worked through, some of the things that we’re missing in my messaging and in my business before working with her. What has come through since the rebrand and it really does just. Go into how your energy is, everything. That’s something Brianna says, energy is everything and your human design energy supports your business as it should, and it puts everything into alignment so that things feel easier because when you’re not in alignment.

Things feel harder than they need to, and this is a really great conversation. Again, it’s personal, it’s intimate, it’s a really cool peek behind the scenes at part of the process, and I can’t wait for you to listen. So let’s dive in. Welcome to the Shoot at Straight podcast, where honesty meets heart and real talk actually means something.

I’m your host, Sabrina Gehart, and each week we get vulnerable, practical, and just a little bit bold so you can feel seen, supported, and ready to take the next step in your photography journey. Let’s go. Welcome back to the shoot at Stripe Podcast friends. This is the second episode and a five parts behind the scenes rebrand series where I’m kind of taking you through all of the parts and pieces of this huge rebrand that I have just undergone.

Today is really special. I am interviewing someone who walked beside me during. What I think is the messiest foggiest part of this process, and she was very much a part of the early stages and then also kind of fine tuning things. Brianna is the human design expert who helped me understand. The deeper energetic why behind what I’ve been creating, which also helped shift messaging and offers and voice and things into alignment.

Brianna was also on the podcast recently back in episode 1 62, so if you’re listening to this episode and you wanna dig in even further, you can go back and listen to that one. But before we get too far into our chat today, my friend, will you introduce yourself again to the audience?

Breanna: Uh, absolutely. I would love to.

Thanks for having me. I’m very excited to dig into this. As you mentioned, I mean, my name is Brianna Owen. I am the founder of Owen Year. Mark, and I support business owners in helping you make the mark you’re meant to make in this world. I have 15 years in sales, nine years as a copywriter supporting.

Service-based, largely entrepreneurs in the digital sphere and realm. And I quickly realized that good copy isn’t good enough if it isn’t aligned with who you are and who you’re meant to be and how you’re meant to show up in the world. Um, and that’s not anything that AI can help you fix. There’s not, that’s not something somebody else’s template can solve for you.

And so the more I have dug into. Understanding my client’s human design and how their personal energetics shape their copy, their messaging, and their marketing. It’s just blown, um, my world and frankly my client’s world as you, uh, felt very intimately, kind of wide open in all of the best ways.

Sabrina: Yeah, it has been such a cool process, and I won’t get into the backstory of how we met because that was shared on the last episode, so just go listen to that, my friends.

Mm-hmm. Um, but I have. Had such a cool experience with you that I’ve directed a whole bunch of people to you. Yes. Yes. So now you are part of what we lovingly call the Sabrina Sphere, and you’ve worked with a lot of the same people that I have. I’ve connected you to people and everybody says the same thing.

They’re like, this is. Wild. Mm-hmm. And so fascinating. Um, so human design, we’re not gonna get into, again, we talked about this in the last episode. We’re not gonna get into the depths of what it is in all of this. We’re just gonna dive straight in. But how would you des describe the work that you do alongside a human design?

Breanna: Yeah, I say that I am the one that can translate your human design and use it to architect Mark. Messaging and marketing and email systems that will convert for you because it’s not gonna make you burn out and it’s not gonna ask you to pretend to be someone else. Yeah. Like that’s the beauty of it.

Sabrina: Yeah.

And it’s so true. I don’t think I’ve shared this with you yet, so this is a fun surprise for you. Love. But one of the things we worked on together was, uh, we’ve worked on a lot of stuff together. One of the pieces is you. Tweaking and reworking the messaging for my Roots. Rise Mastermind launched that, launched in the fall, and this was the seventh time I’ve launched this program.

And as you can imagine over the years, there’s a lot of variables and how big the group is and where the retreat is and who the guest experts are. And there’s a lot of things that come into play when women decide whether or not it’s the right time for them. But this particular launch, you helped me rework the sales page, and you helped me with all of the sales emails.

And, you know, 2025 was kind of a mess for a lot of businesses. Not a great, not a great year for people spending, and a lot of businesses felt that. But I am so happy to report to you that it was my second highest launch ever. Second highest launch ever in a chaotic cruddy year where people were really scared to spend money, second highest, both in group size and also in revenue first, highest.

It’s because of where the retreat was. The, the first highest one I had was because of where the, the retreat was, was the biggest retreat I ever had. It sold it for me, but, so I really felt that your messaging made a huge impact because not only was the launch so successful, um, I had way more conversations with women this launch than I’ve ever had.

Yeah. Like I told my best friend, I feel like. I had more conversations this past launch than all of the other ones combined.

Breanna: Yeah.

Sabrina: Which that many women wanted to ask questions. Mm-hmm. And know if it’s right and get into my dms, get on boxer with me. ’cause they were really feeling the pull and. Spoiler.

When you get on a boxer with me about my program, I am not gonna sales pitch you. I wanna know where you’re coming from, right? I wanna know who you are. I wanna hold space for you immediately. Yep. I wanna know if this is the right fit. Nope. If I can help you. And I’ve turned people away. I’ve told people, no, this is not the right time.

I’ve directed them to other things, other people, but having those conversations just lights me up. Whether or not you joined my program, I love getting to know women and. It was such a fun launch for me because I was having so many conversations, like it was insane. So I will say that’s the first thing that you and I have done together, that we’ve come full circle on, like we’ve done the work and we’ve seen the results.

And the results were wild and so fun. I love it.

Breanna: Yeah. Well, and we worked on, yeah, we’ve, I, we dug real deep into your messaging for sure.

Sabrina: Mm-hmm.

Breanna: And, but we also talked about your marketing approach. There were elements in there. It was like, well, how do we lean into your gifts, your strengths, your natural tendencies in your design, and let those come out for you?

Like how, how do you structure this? What, what are elements that you bring in? How do you approach it? And I think that was part of the success for you as well.

Sabrina: Yeah, yeah, it was, it was fun. I, I know it, it started off really slow, but then it just picked up so much steam and in the end I was like, wow, this is actually way better than I expected it to be.

So it ended up being really, really great. Um, which was super fun. Let me ask you before we get to the specifics of my rebrand, why do you think human design matters so much in the way that we show up in our own businesses?

Breanna: Mm-hmm. Yeah. I mean, I will say, I always say Ev energy is everything. Everything is energy.

Especially when you were talking about people, women. Who are their business? Like when, and I, I say that, but also I have worked with teams of people who founded a business, right? The, this goes for all businesses, but how you communicate. Is an energetic flow. It, there’s an energetic resonance. Your voice has a frequency.

So your energy is going to impact how you market, um, how you decide what to do or what not to do, when to rest, how you’re going to sell. Like it. Every piece of communication, nonverbal and verbal copy or not copy it is all. It all has this energetic frequency, and your human design can tell you what that means and what that looks like for you, because this is all how we show up in business too.

Like I keep finding that people don’t have a marketing problem nearly as much as they just have a misalignment problem or. And it isn’t always like a huge misalignment thing there. Very rarely do I come across a business owner who is just wildly misaligned. Most people just need some sort of like small tweak, and I, I love it because.

With human design, we don’t have to guess. Like I can just tell you what this means for you and how it shows up. Like how are you designed to work best and what’s gonna motivate you, which in turn is gonna motivate your people. Who are your people? How do you influence them? Like all of this, when you are able to start really directing your business, your marketing, your communications to come from this.

Aligned place like you’re, you are really, truly matching who you’re meant to be and how you are showing up in the world. That’s when you, it feels good to you. It feels good for your people to receive it, and you just really start loving your business again.

Sabrina: Yeah. Yeah. I love that. And I. I am one of those people where we didn’t have to do any crazy pivots.

Mm-hmm. It was just tweaking. Right? Mm-hmm. I remember on the very first call I got on with you when, when you were just kind of sharing about my human design and what I was and. The kind of people and all these things, very basic. ’cause I didn’t really know anything about it. I stopped you at one point and I was like, wait a minute.

So you’re telling me that, that my mastermind is exactly the perfect container for my human design? You know? Yeah. Because literally everything you were saying, I was like, this fits all these things. No wonder I’m obsessed with this program. No wonder the women in there are obsessed with this program.

It’s because it’s literally a perfect fit. So we didn’t tweak. The offer or the container. We just tweaked a little bit of the messaging to make it really, really resonant and feel really aligned with me. So, which yeah, is so fun. And I told somebody after the launch, I told my coach, I said I had this successful of a launch during this hard of a financial year.

I can only imagine what it will be next year with all of this stuff refined when thing, when people aren’t scared to spend anymore, when people, when the hesitation drops because 2026. There’s not going to be that hesitation anymore. This, that was a 20, 25 thing. I’m, I’m just calling it true. Um, so, okay, let’s turn things to my rebrand.

Let’s go back to where things started. When I first came to you, what did you notice about where I was energetically,

Breanna: I, because you sent me these questions ahead of time, I have been able to, you know, my brain has been able to go back and really kind of remember where we were in. End of June, beginning of July, I think it was.

And one of the things I, if I had to describe it, I would say you were in like this already, not yet stage. Like you had one foot in your old way of doing things, your old energetic space, and you, you had one foot that was like trying to find ground in this new place like you were. Nerve sighted about it all.

Like I could like,

Sabrina: yeah. Yes, you were like, you were excited,

Breanna: but also it was still very unknown and you didn’t know it was going to look like, but you felt really confident and sure about something needed to change. There was a new level coming for you, which is really like, it was fun. You were very ready for the next thing.

Really wonderfully open and curious about it all. Mm-hmm. Like I remember some of the questions that you were asking and the way we were digging into things, and you were also still really wrestling with what pieces of you had you outgrown. Mm-hmm. Where, what pieces of you needed to be shed and it, it was truly a wrestle.

I think there were some things that you were really wrestling with having to. Or realizing that you were ready to let go of those elements of you, um, and those, those parts of you that had served you well. So it was, it was a really beautiful, wonderful process.

Sabrina: Yeah, you’re right. It was late June, I think.

Late June, early July, and that is actually before the rebrand was even born, like it was before we even had gotten to the point where we were like, whoa, whoa, whoa, whoa. This actually requires this whole big rebrand. So I was in a position where I had just wrapped my spring mastermind. I knew that I was not running another one that year, so I had all of a sudden had this huge time commitment or time freedom from not having this mm-hmm.

Fall Mastermind running, and I didn’t know what that looked like. I was very much in the unknown of, I know something’s coming, I don’t know what it is, I don’t know how this is gonna go. So that nerve sided a hundred percent. Like I trusted my instinct and I knew that I was where I was supposed to be, but didn’t know what was coming and.

That’s such a perfect description of just like cautiously excited, you know? Yeah. Like, it’s gonna be great, whatever it is. I, I trust this process, but I don’t know what it is, so, you know. Yeah.

Breanna: And I think there is, like, the other thing we’re not quite naming, but we’re talking about what we’re not quite naming is like, I think you were also nerve sighted about meeting the version of you who was to come on the other side of it.

Sabrina: Yeah.

Breanna: Like, who were you going to become in this process? What was that going to look like for you and what is this next, this next level, this next elevate like evolution of Sabrina? Who is that going to be? Yeah, I think you were also nerve sided about that.

Sabrina: Yeah. And that had felt like a long time coming.

Um, if I’m honest, that had felt like a stirring for a while, but quite frankly, I didn’t have the space. To allow that through, right? Like we know that as coaches, new things cannot be born if there is not space for them to be born. And that had been the situation for a long time. I had been running my business and doing certain things on rotations and, and whatever, and there wasn’t really space for new.

And so when I decided a year prior that I wasn’t going to have a fall run of the mastermind. That was creating space mm-hmm. On multiple levels. Mm-hmm. Practical levels for my family and my personal life, but also for birth of whatever was to come, whatever that was. And when you and I met, um, in the summer.

I was still of the mindset that like I was gonna launch a thing. Like in my mind I was like, there’s gonna be some program that’s born or some course that I build, or something like that. Like I literally, a rebrand was not even on my radar. Like not even a little bit, which is, which is hilarious. Um, okay.

So I was nerve sighted when we met and, uh, we, when we started working together. From your perspective, was there anything that felt misaligned in my brand or in my messaging before we started to dig into things?

Breanna: I would like to say for the record that you were pretty dang aligned to begin with. We, we’ve said this before, there wasn’t a lot that you were, I don’t think there was anything where you were.

I was like. Sabrina, we need to have a come to Jesus meeting about this. Right? And so I would like to say that especially when it comes to your purpose, that’s where your incarnation across, that’s where when I was reading through it, I remember you being like, that’s why, oh my gosh, look at all these places.

This fits my mastermind and my container. And I’ve known like you were passionate about the Mastermind from the beginning. There were a lot of things. I think what we noticed as we dug into. Your energy type, your profile lines, your motivation, your gates, and all of that. Was that there we started to notice there’s a gap between the experience and the power of your work and the perception of your work.

And so again, I don’t think there was anything hugely out of alignment, but I do remember there being a few places where it’s like, Sabrina, you’re whispering

Sabrina: in

Breanna: these ways. Yeah. You are meant to be shouting this from the rooftops.

Sabrina: Mm-hmm. Yeah. I remember when you were saying that and it, it really did hit me.

I was like, oh, yes, like, mm-hmm. There have been a lot of things that you’ve said to me where it’s like a lightning bolt, and I’m like, yes. Immediately latching onto that, and that was one of those things where I was like, you’re right. There are some things that I just was quietly like, Hey, I’ve got this great thing over here.

Do you wanna join? You know what I mean? And like that no part of you is quiet.

Breanna: No. And then you met in all the good ways. No, like, look at the book. Not at all behind you, right? And your glasses and your, your clothing, your style. Like there is no part of you that is like meek and quiet. No, you’re right. And so I was like, girl, let’s, you know, in that moment, in Sister Act too, where Whoopi Goldberg is helping the.

Oh, it must’ve been Cyrac one actually. ’cause she was helping the little quiet redhead nun sing and she like pushed on her diaphragm so that her voice would be powerful. Like, that’s what I felt like we were doing with you is like we’re, I’m, I’m gonna punch you in the diaphragm a little bit here because

Sabrina: Yes.

I wanna

Breanna: hear the fullness of your voice.

Sabrina: Yes. And I think that played a really big part in this Mastermind launch. Circling back around to that, honestly, was the way I talked about it, which was just. In hindsight feels like such, such a simple shift, but it was really a mindset shift that had to happen first, you know?

Yeah. Which is something that we uncovered, which is just really cool. Yeah. Yeah. So we started working together before the rebrand was even born. Mm-hmm. Then, then all of a sudden, you know, a couple months later, maybe it was 30 days later, maybe it was 45 days later, is when I’m like, oh no, we’re actually, we’re actually doing all of the things.

Mm-hmm. We’re gonna, mm-hmm. We’re gonna migrate all my platforms. We’re going to have a new website, we’re gonna have a new rebrand. We’re gonna. Messaging, rename things we’re just clean slate, fresh slate, everything’s, yep. Gonna be brand new. So when I told you that I was pursuing this massive rebrand, like what?

What came up for you when you first heard that news? Do you think I felt stuck or unclear at that stage? Were you excited? Like what came up for you? I had

Breanna: to go back through our boxer messages because I think it was when we were looking at. Um, the route to rise when we were talking about, what’s the messaging around that going to be where you were like, Hey, by the way, I’m also decided just to redo everything,

Sabrina: Uhhuh.

Breanna: Um, I think one of my first thoughts was like, well she’s, she listened to what I told her. Yeah. There’s no, there’s no quiet meekness about this all at once. But I, I think I even said to you like there was this deep, this like deep, deep sense of excitement. And a really purposeful joy. Like I, I felt excited and joyful.

I could tell that you felt excited and, you know, we were more of the excited versus the nervous. Like something was happening, something was coming. It was really good. Mm-hmm. I remember feeling so honored to be part of that journey with you, because I know it’s a really vulnerable journey for. Business owners to go through a rebrand.

It feels like a rebirth of process. Yeah. Um, and I, I. I remember telling you like, Sabrina, this is brave as fuck. Yeah, there is. There was so much strength that I could see and I could feel from you and I, I just do, I get excited whenever somebody is like, Hey, how can I show up as like an even fuller version of myself and who I’m meant to be?

Yeah. Like really, Sabrina, stop talking dirty to me.

Sabrina: Yeah. Yeah. I, I was excited at that point I was a little overwhelmed because I was like, I was looking at the, at the top of mountain from the bottom and I’m like, this is massive. Mm-hmm. I have the rest of the year to do a hundred million things. Yes, I’m gonna bring all of these women alongside, need to help, but it’s still a lot and we’re touching every single thing I’ve ever done and.

So I was excited, but very overwhelmed, but also de, like you said, deeply personal because mm-hmm. I’ve had a brand that’s been the same forever and. I have loved that brand and it has served me so well, and, but she’s grown up. Yeah. And it was not reflective of where I’m going or who I’ve become even. Yeah.

And so the rebrand is a pretty big pivot. It’s way bolder. Way louder. Mm-hmm. Way more elevated, but fits so much better. Like, yeah.

Breanna: For the record, 2025 was the nine year. So, so for anybody who looks at the numerology of it all, and I’m not, I’ve got like. My toes and the, the shallow end of that. But I know enough to know that 2025 was a nine year, it was the year of the snake.

Mm-hmm. It was a year of shedding. Mm-hmm. It was a year of closure. It was it, so also like so fitting that you were shedding this old identity, this old brand. Mm-hmm. This old like Right. And. Like really leaning into this new skin of this elevated like, yeah, grown up version of your brand and who you were meant to be.

So also for any listener who has also felt like 2025 was a wild and insane year, and like what? What just happened energetically? It was right on par. It was right on par.

Sabrina: Totally, totally. I’m curious, let’s back it up to my chart. What parts of my chart stood out to you as the biggest keys for this rebrand and kind of moving forward with my next chapter?

Breanna: Yeah. Well one of the biggest things we, I had to keep in mind, it’s not something we use as much in like marketing or the messaging, but was just really good for me and for you to be aware of, was the fact that you’re an emotional authority generator. So as the generator, you’re the builder and doer. So when you told me that you were going through this rebrand and it, it literally everything, your website, your platform, just like all of it, I was like, well, you’re a generator.

So. You can do this. You, you’re gonna have the energy and the stamina as long as you want to, as long as it brings you satisfaction. But also the emotional authority part told me that you need to wait for clarity to make decisions. And so, even as I’m working with you, that reminder for me of like, we’re gonna give you your information, Sabrina, and you’re gonna need to sit with it for a hot second.

And if you don’t, if it doesn’t feel clear, if you’re not sure right away, that’s totally fine. Uh, it’ll be there for us and you’ll come back to it because I. Changing your business as deeply and drastically as you just did, changing your brand as deeply, as drastically as you just did. Those are not quick decisions for an emotional authority person.

And so I think that was one of the biggest things was, was making sure that you had the space and the capacity to wait for your clarity. We talked about your five one profile. Like in every other sentence. Um, your profile is your public role. It’s how you show up in the world. It’s what people expect of you.

It’s, it’s the, the role you’re meant to play, but it’s not performative because it’s so real for you. And so that, that five line was a big determining factor all the times where I was like, Sabrina, be bolder. I mean, the more we go dug into it, the boldness is all over your chart. It’s everywhere. But that five one is, is a huge part.

Like you have the authority, you are the expert, you are the authority. I think that’s something we talked a lot about was like, you, you are the authority. You don’t need to go and try to look for it or earn it. You are it. I always look at the incarnation cross because that’s your, your purpose in life.

That’s 70% of who you are as a human, as a business owner. So like really making sure that everything we were doing. Still filtered through and was in alignment with that because that’s not someplace that we wanted to get off track. But your purpose shows that how you are really meant to naturally guide people through a transition like that is what you do, and you do it with so much care and so much nourishment and so much nurturing that I just got chills again just thinking about it like, like all of these things were just right there, and so.

If anything, it was just pointing back to some of these things. You also, we looked, we talked a lot about your ideal audience from your chart. Like who is it that you are naturally around? Who do you naturally attract and how can we speak their language? How can we take the thing that you do and the way you do it and you are like special sauce in this world and make it matter to them.

Make it apply to their situations. And I remember the more we got into your ideal audience, you’d be like, oh, that’s this person, or That’s that person. Yeah. Or like, oh my gosh, that’s really there. Yeah. And so like as we were digging through and looking at your chart, I know we’ve said this before, but I think it’s so important to reiterate, is that we didn’t, we were not changing or altering the foundation under your feet.

We were really. ’cause all of those pieces were there. Yeah, right. If anything, we were just like brushing the dust off of it and shining it up and making it look nice again, because this was really about helping you build, really establish your brand and build a message that fully expressed the transformation that you have been facilitating and empowering all along.

Sabrina: Yeah. I’m gonna go off script here and say one of the things I thought. Honestly, still thinking back, that made me feel so supported and so special was when you and Cassie got on a call together. Oh yeah. Yes. So Cassie is later in this series. Uh, but she’s the one that did my actual brand, like the visuals, the brand redesign.

Yeah. And a lot of my website. And you approached me one day and you were like, mm-hmm. Can I just get on a call with her? And I’m like, yeah, without me. Sure. You know, and I asked her if it would be okay, and she was like, oh my gosh, I would love that. So you guys hopped on a call to discuss me. Mm-hmm. To make sure that things were in alignment.

Mm-hmm. And I just like, I will never know what you guys said, and that’s amazing, but I felt so loved and so special that you guys were collaborating on my behalf. I was like, yeah, well this is gonna be amazing because these two women are amazing and Right. Yeah. Well, and that, I think

Breanna: Cassie and I. The reason why we were able to even get on a call because she was open to it, I, I never would’ve been able to, if she wasn’t willing as well, is because we’re, we’re both team Sabrina.

Like, we both want you to win. And if I, I’m looking at this going like, I have all of this insider knowledge and information and I do think people. Like Cassie and Cassie’s position have a sense of this intuitive nature and sense about them that she was already picking up on? Yeah. A lot of what I had to share, but I’d be curious.

Again, I think I followed up with her a couple of weeks afterwards, but you know, on this side of the brand mm-hmm. I would really be curious to know like how, how she felt that impacted things, but I remember her being like, okay. This gave affirmation. Mm-hmm. Like it just solidified a few things that she was already thinking.

Sabrina: Yeah. And

Breanna: I remember you had said she was gonna present you with like a pretty typical like straight lined option and then an option that was really gonna push you outside of your boundaries a little bit. And in my conversation with her I was like, how, how can we make Yeah. Pushing outside the boundaries.

Yeah. Happen a little bit more. And also knowing. I think there is a sense of safety and security around knowing like, maybe this is pushing you outside of your boundaries, but it’s still so aligned with who you are and who you’re meant to be. That like, it makes that leap of faith just a little bit easier.

Sabrina: Yeah. Yeah. Which is what we ended up doing. I, I told her, I was like, I don’t wanna go safe. Let’s go. Let’s go hard. Yeah. Let’s go all the way. And she’s like, all right, let’s do it. Which is exactly how I felt. In a totally different situation, but when I hired my stylist for the first time, I said, if I’m gonna do this, I’m gonna do this.

And we got rid of almost every single item of clothing I owned, and I’ve started over literally, yeah, like 17 large black trash bags worth of clothing. Yeah. Because I was like, no. I’m like, I’m not gonna lean back into the easy, the simple, the comfortable. I’m going forward in a new way. Let’s do this, you know?

Yeah. Um, and that’s the same thing we did with the rebrand, which has been so fun. Okay. Messaging is one of the biggest things, if not the biggest thing that you and I have worked on together. Mm-hmm. And one of the first shifts that we worked on was, like you said, allowing my voice to be more bold, more provocative, more emotionally, like raw and honest.

Mm-hmm. So I would love for you to explain why we made that shift.

Breanna: Yes. Um, I, and I pulled the notes that I could have it. So first I’ll start with your incarnation cross again. Um, which is all about the nourishing, the clarity, and really calling people what you do for yourself is also what you do for others.

So while you’re calling yourself into this higher next level, you are also doing that for other people. Um, and in order to create safety around that, you have to be so confident and grounded in what you’re doing. So we needed your. Message to really express the fullness of the impact that you have on people and the transition that you guide them through.

And a soft version of you just couldn’t get the job done. Like it just couldn’t. Yeah. We’ve already mentioned this a little bit before, but your five, your five one profile, the five is a very practical solutions oriented messenger. It thinks outside the box, and so really we laid into more of. Of the fact that you are this practical solutions bringer.

Like this is not one of those masterminds. You don’t leave a community like where people just get together and chat and then afterwards they’re like, I don’t know. I mean it was fun, but I don’t really know what we did. Right. Right. Like you, you bring things very tangible to people and it’s also like this little bit of a truth teller where.

You just call it like it is. Yeah. Like, like this is, this is how it is. Like the five line is not meant to be cute and fun. It is real provocative. Yeah. Um, and you have this like wake people up and light a fire in them also in your, your mercury gate, which is the communication, it’s like the undertone of your communication.

So it isn’t necessarily like. Exactly this, this hook, or exactly this content theme, but like mm-hmm. The undercurrent all is like, you, you make people up, you shake them a little bit to be like, like you call them out in the most loving, kind way because of what will happen to them on the other, other side of it.

But like, you really, when you speak, it’s like all the noise kind of goes away and fades because like that’s what you do. Like you. You’re just all over your chart. You are meant to disrupt and act as a catalyst for people. Which goes so well into your desire, motivation, which I’m realizing we actually haven’t talked enough about in this conversation, considering how much of a part it played in your messaging and how you work with people.

But your motivation is how your brain. Gets you to take action. It’s how your brain influences you to do something is through this deep seated sense of desire. What do you want? What are, what are you gonna go get? It is bold again, it is audacious. It does not play small. It goes after the thing that it. It, it, it is a leader.

It, it is all of these things. And the cool thing about motivation is that when you are aligned from your motivation, you are able to influence others to take action no matter what their motivation is. So you don’t have to speak to all six motivations. If you are speaking from your motivation, it will work for others.

And so we. Especially around a launch, right? You’re launching this program, like we, I, I spent a ton of time like really digging into how does desire then show up on your sales page and your CTAs, like, and how, how do we see this through before people get to the CTA so that they are feeling the fire between your mercury gate?

I mean, it’s just all over. It’s all over. It’s everywhere. And so. You know, there was the desire, motivation. I’m trying, I’m looking, you’ve got the defined throat, so you have consistent access to your energy. You can say a lot of things. You’ve got the observed your, um, your environment is observed. You are meant to be seen.

And watch, like you’re not standing on the sidelines like we see you on stage. So they were just, there’s probably more, but that’s definitely the highlights of Yeah. Of what was in your chart.

Sabrina: Yeah. And it’s so cool to work through messaging from that lens, like. There were so many things before we even started working on messaging.

So back, let’s back it all the way up to the first time we had a call together in the summer and you’re just like telling me about myself as it relates to business and my offers and my people and all this. And I remember I’m like taking notes furiously. And I remember thinking all of this makes fantastic messaging.

Mm-hmm. And it was just like being able to pull words and phrases and stuff. It was just, it was a really cool experience. And so pulling that all the way through. Writing an entire new website and re-messaging emails and working, you know, sharing that with my content strategist, which is another episode in this series on like making sure that the new messaging is in my social media content has just been, it’s been really, really cool.

And like we said at the beginning, no major shifts. It’s just like minor. Minor little pivots, you know, and minor little tweaks, which has been really cool.

Breanna: Yeah, because even like your, we talked about this at one point, it’s, it’s a set of three gates that I call your magnetism trio, and it’s what sets you apart, what people are looking for in you.

And what about you do people really relate with? And it’s like. Okay. So if we know those things about you, why wouldn’t we put emphasis on them? Right? Why wouldn’t we put the spotlight on them? And even those things were also this, like, what people really love about you is, is how you create a safe space for the vulnerability.

And it’s, it’s how you say the thing to make them realize, like, people don’t enjoy being stuck. Yeah. Like nobody enjoys it. Right? Or like the fact that you’re business like. If there’s a gate, there’s an energy in your chart that that gives guidance and insight on how you attract material wealth and abundance and prosperity.

So it’s like, okay, well if we know these things, like why wouldn’t we? Put them in your content. Yeah, why wouldn’t it? We make them shine and show up in your messaging, so, right.

Sabrina: Yeah. Yeah. So speaking of messaging, one thing that came out of this rebrand and conversations was permission giving. And the way I tell this story is like bananas.

So I’m gonna let you share from your side, but it’s. It’s wild how this came through in this whole rebrand. So let’s talk about the forget permission giving energy. Why is that like a natural expression of my chart and how did that come through?

Breanna: Yeah, I think we were talking about, if I remember correctly, I know it comes from your motivation, but I think we were also talking about your, your ideal audience and Oh.

’cause I remember working through like. What is it that your people need from you? You know, do you have what they’re looking for? Are you the person they wanna work with? But also like, what do they need to know and feel and believe in order to say yes to working with you? There’s something here I. For all people, not just you.

Like all businesses, there’s, there’s some sort of underlying, it does not matter how much they know you or like you or trust you. If they don’t believe this thing, they are not gonna say yes to you. And so my curiosity was, what’s this thing for Sabrina? And as I was digging into your motivation in particular and that desire, motivation.

It was like it, what was coming up was like, oh, there’s another question here. And the question for your people is all, all of this sounds great, Sabrina, everything you’re talking about sounds lovely and wonderful. A business that feels better for me. Like we, one of the biggest things we talked about was the fact that you don’t give cookie cutter results.

Like you really truly meet people where they’re at, and you give them the result they need that’s gonna be most impactful for them. Mm-hmm. And that’s really hard to kind of. Put in a box and wrapped in a bow. Mm-hmm. And so all of the things that you’re talking about, what they, what that could be for them, it’s one of those where it’s like, if they don’t believe that it’s okay to want it, they’re never going to say yes to working with you.

Right. And it was like they needed permission to want more. And I think we kept riffing back and forth on something, and then I had said to you of like, no, Sabrina, like how could you really, really latch onto this permission slip idea?

Sabrina: Yeah.

Breanna: Of you are granting your people. Whatever permission slip you need, like here you go.

It’s innate. Like they have always had the power within them. Right? But you are just reminding them. You’re lighting that fire in them. You are waking them up to realize, hey, guess what? I don’t have to settle for. Okay. I can want more. And so that’s where this permission, at least energetically from your chart Yeah.

Like where that’s where this permission came from.

Sabrina: Yeah. And I remember you gave me, you gave me a document with some of like thoughts and messaging things. And again, we’ve worked together in multiple tiers at this point. So like it’s an ever growing dictionary at this point of things. Yeah. But I remember.

Reading it the first time and, and immediately it was one of those lightning bolts I immediately latched on and I was like, yes, that’s exactly it. And, but I will be honest that it kind of like it hit me and I agreed with it, but. We’ve done a lot of work together and I’ve been absorbing a lot of stuff, and so I didn’t like do anything with it at that immediate time.

But what happened was, I don’t know, a week later or a couple weeks later, all this process all runs together, but a little while later, one of my coaching clients actually had sent me a boxer and she’s like, Hey, here’s my update for today. Also, I came across this really cool prompt that you put into chat, GBT.

I did it and I was really impressed with the results. I think you should try it. It would be fun. And I was like, okay, cool. Sure, I’ll try it. This prompt was basically like knowing what you know about me and my business, what am I missing? Or something like that. And so I typed it in chat GBT, and it gives me this answer and that’s what chat GBT said, without me feeding it any of the information I had said, like from you, it literally was like, you give women permission.

And I read that and I was like, holy crap. Because I immediately was like. Brianna said that too. Oh my gosh, this is crazy. So I immediately pinged Cassie, who had started on the strategy part of my rebrand. We hadn’t gotten to the visuals or the website. We were starting with the strategy first, and I pinged her and I sent her a dm.

A voice dm and I said, you will not believe this. I heard this from Brianna. And then Chad BT told me the same thing. So I mean, I kind of feel like this is a universe like laying it on me. She responds and she says, I’ll send you a photo if you want, but I already had that exact language written down in your rebrand strategy.

Oh, good. And I was like. Full body goosebumps. Yep. You’re joking me. Yep. So it felt like the whole, like the universe was coming at me from multiple directions. Becausecause, you can’t fight it. Yes. You cannot fight who you’re meant to be. It was wild. And so immediately it was like, well, we’re doing this, we are doing this.

We’re going all in. So when you go through the new website, you will see that language and that energy is. Everywhere it is. Super Bowl. Well, it’s been showing up on your socials. Yeah. You’re

Breanna: al like you’ve been leaning into it. Yes. It’s, I get it’s Super Bowl. Get so excited every time I see you’re like, Hey, here’s a permission flip.

Yeah. Yes.

Sabrina: Like, we’re like, no, we’re going all in on this. So it is, it’s been a really fun thing to like sprinkle in and. Add different places. It’s also been a, a little bit of a messaging challenge because you don’t wanna use the word permission too much ’cause then it’s annoying. So it’s like, yeah, how many things mean permission or like tying it in.

So I’ve been making sure that we’ve got synonyms and antonyms and stories that tie together. So it all means the same thing. Um, but it’s been really fun to work with. Okay. So I’m sure there are women listening who are. Just fascinated by this conversation, um, because it’s been so interesting to kind of peel back the why behind a lot of these things in the rebrand.

So I have a couple more questions for you from that perspective, what do you wish more entrepreneurs knew about the connection between human design and sustainably growing their business?

Breanna: Mm-hmm. I wish that people knew how tangible and practical it is and that it’s not this like, it’s not another personality test.

It’s not a thing that you need to like, oh, that’s cool, but it can really. Do something. It can give you the answers that you are looking for when you build your business, your marketing, your communications aligned with your natural design. Kind of like what we were just talking about with you. It’s like mm-hmm.

When you fight your design, everything feels harder. So if you are. Sending emails that don’t get responses and you are launching and it feels like you are pulling out teeth without anesthesia. Like there’s a, there’s a reason why it’s so hard. It’s not supposed to be that hard when you are in alignment.

And so I wish people knew that a sustainable. Ease, full way of growing your business is real and it exists. And it’s not about what’s doing. It’s not about doing more. It’s really truly about doing what’s best for you and what’s meant for you. Yeah. Um, so yeah, it’s not like a cutesy, fun little magic trick.

It’s, I mean, it can be, but also it, it is a, it’s an asset. For your business.

Sabrina: Yeah. And you know, like I mentioned at the beginning with the root to rise launch results from the fall, like the proof is in the pudding, you know? Um, and so that investment in doing that work with you paid off, absolutely paid off.

You know, it was very clear to see someone listening. They wanna understand human design. Where, where are they beginning? Well, I mean, I will self selfishly say like,

Breanna: come, come talk to me.

Sabrina: Um, especially if you were wanting, yeah, dude, please go talk to you. Yes.

Breanna: Especially if you’re wanting to understand human design in relation to your, your business, your marketing, your messaging, how it shows up in your content.

Um, there are lots of people, lots of really lovely people out there who can talk to you about what it. What it needs to be a generator or even applying it to your personal life. Do that. But when it comes to your business, come talk to me. You’re gonna be tempted to go use ai. Just be like, I’m just gonna give, chat my chart and see what happens.

And. I think the warning, it’s literally on chat. BT chat can make mistakes. And so if you are new and you don’t know human design, like chat is not a reliable source for you. Right? Because it can get it wrong. Yeah. Um, and so, but I have one-on-one sessions. I have these messaging, these, these holistic like ecosystem offers where we can look at, that’s what we did with Route two rise.

And so get yourself a solid foundation before you start doing anything with. AI or Googling it.

Sabrina: Yeah, I fully agree with that. Chat GT is great until it lies to you. And Coley’s the one that says, she’s constantly asking chat gt, where did you get that information? Is that true? And Chad will be like, I don’t know, I made it up.

Or No, that’s not true. Mm-hmm. You know, so like you can’t trust every single thing you read. Right? Yeah. Last question, uh, to wrap up, I’m curious, just overall, is there anything that you see in me now that was not there before we started working together?

Breanna: I think there are just things that you’ve, you’ve turned up a notch, right?

I think you’re more confident right now. I think you’re more confident in who you are. I think you’re more confident in who you’re becoming. Uh, you’re not as timid and shy about saying certain things, isn’t saying it directly. Like one of the biggest things with specifically desire, motivation. Like, and I went on a rant recently on Instagram about the phrase like, no pressure.

Like, oh, no pressure. Yeah. Um, but that is so antis desire, motivation, and I really think you are fully leaning into the, the bold, audacious, go-getter, like powerful af like version of you that you were always meant to be. So. I, I just think you’re really embracing this new version of you and it’s just really cool to witness.

Sabrina: Yeah, it’s been so fun and I’m so glad to have you along for the ride. I can’t wait to work on whatever we’re gonna work on next. I haven’t decided yet, but you’re stuck with me, so it’ll be great. It’ll be great. I’m a card

Breanna: carrying member

Sabrina: of the Sabrina Sphere. Um, my friend. Uh, let’s end with you telling the audience where they can find you, because I know they’re going to wanna reach out and schedule a chat.

Breanna: Absolutely. My website is owen your mark.com and that’s the best place to find me, if you will, to go to. I’ll send you the link, look for the link in the show notes. I do have like a free resource on how to email based off of your energy type and that’s a really great place to get started. Um, but there are links in there for having a one-on-one call with me having an energetic messaging strategy session that I would love to do that.

Um, also come say hi to me on Instagram. Owen, your mark is my handle on Instagram. Come say hi. Come say Sabrina sent you. I would love to connect, especially after you listen to this episode.

Sabrina: Awesome. Thank you my friend. This was such a great chat. I knew it was going to be. And, uh, that’s it for today. We’ll see you next time.

Thanks so much for listening to the Shoot at Straight podcast. You can find all the full show notes and details from today’s episode@sabrinagehart.com slash podcast. Come find me and connect over on the gram at Sabrina Gehart Photography. If you’re loving the podcast, I’d be honored if you hit that subscribe button and leave me a review.

Until next time, my friends shoot it straight.