182: The Content Strategy Behind My Rebrand with Jaiden Hamilton

Sabrina: Today on the Shoot It Straight podcast, I have got my friend Jaiden Hamilton, and we are talking about the content strategy behind my rebrand. And this conversation is a really cool peak because I have worked with Jaden for almost two years now, and she has really seen my content and my messaging evolve.

And so she’s got a really cool perspective about where I was and then us going through the rebrand together to get to the other side. It’s a really great conversation about. Making sure that we evolve and allowing ourselves to evolve and step into who we are and who we are meant to be. So I think you’re gonna love this episode.

Let’s dive in. Welcome to the Shoot at Straight podcast, where honesty meets heart and real talk actually means something. I’m your host, Sabrina Gehart, and each week we get vulnerable, practical, and just a little bit bold so you can feel seen, supported, and ready to take the next step in your photography journey.

Let’s go. Welcome back to the Shoot at Straight podcast, my friends. Today we have another bonus episode to celebrate the launch of my rebrand and to give you a little bit of a peek inside what the process has been like, like behind the scenes. And today we have my content strategist, Jaiden Hamilton.

With us. We have worked together for almost two years at this point, which is crazy. So you’ve had a really awesome perspective of like where I’ve come from and where I’m going, uh, as far as content and messaging and all of that kind of leading the shift for this rebrand. And so this can be a really fun conversation.

But before we dive in, why don’t you introduce yourself?

Jaiden: Yes. Hi. I am so excited to be here and I’m so excited to talk about this specifically. It’s been so fun to watch you evolve and just like your process over the last almost two years, which is cr that is truly crazy. But yeah. I’m Jaden Hamilton. I’m the owner of the Raves Social.

I help entrepreneurs and service providers. Create content for social media that helps them actually get where they wanna go, convert those followers into paying clients and yeah, I’m just really excited to be here.

Sabrina: Yeah. And you are so good at what you do. I have sent so many people your way and I’m like, don’t even question it.

Just go hire Jaden. Even if it’s just for like a call, like one call, I’m like, she, you are so good at hearing people and seeing people and then turning it into like. Actual valuable content that does something, which I think for some people, myself included, is really hard because it’s like I know what I wanna say and I know what I believe and I know what I coach, but then putting it into content that makes sense.

Listeners. I thought I was really good at that before hiring Jaden. I really, I really did like, I like Instagram. I’ve always thought it was fun. I’ve never really gotten stressed out by the content hamster wheel thing, but I thought I was like pretty good at it. And so hiring you has been such a game changer because I, this is the perfect example of.

When you can outsource some things to people who are actually geniuses at something when you’re actually just mediocre. So, um, it’s been so cool to have you on the team and making a difference and actually making sense out of what’s in my brain. It’s been so fun. Let’s go back to the very beginning when we started working together, way back almost two years ago.

You can be totally honest here. What was your first impression of my brand? My voice? What? What was happening out there?

Jaiden: Yeah. I love this question because I feel like, I remember looking at your brand and being like, what a freaking breath of fresh air that somebody is using color in their branding, right?

Because like I feel like two years ago. It was every brand that was like elevated at any level was. Sad. Beige. Yeah. And black. Which like, there’s nothing wrong with that if that’s what your brand really genuinely is and you actually feel connected to that. But I just feel like so many people had oversimplified their brands to make them look more like quote unquote luxury.

Yeah. But that actually just took their character and personality out of everything. Yeah. And so it was fun to see that you actually like, had color and like more fun with your brand. Um. Yeah, I love that. Yeah. Yeah.

Sabrina: Uh, that is true. I have never been a boring beige brand. Never even all the way back, like 15 years ago, the beginning of my photography business, like when that’s all that it was even then.

I was color and I wasn’t as bold as I am now. But back then the newborn space was very pastel and it was very like watercolor esque vibes, you know? And I was like, okay, but like I still need some like pink and some blue and some gold. And I like, I can’t just be beige. I can’t be. A plain wedding invitation, you know?

No. So, yeah, I’ve always had that, and that would

Jaiden: never match you, like, that would never match your personality, which the side tangent. But like that is something that people get wrong a lot with their brand, is they are deeply disconnected from it because it doesn’t feel like them. Yeah. And they don’t, they’re not excited to share it.

And so I just think you, you’ve always really nailed that with. With your branding.

Sabrina: Yeah. Yeah. So you have seen specifically from a messaging and content perspective, like you’ve seen us evolve, you’ve seen us from where I was before you to starting to work with you. You’ve seen offers come and go. You’ve seen offers modify, you’ve seen new launches happen.

You’ve seen all kinds of things. And from the messaging and the content, like what do you think has changed the most from when we started working together to now.

Jaiden: I feel like we’ve really refined who your dream clients are to work with. Mm-hmm. And learn to really speak to like their unique set of challenges and interests.

Like when we first started working together, you just had, I don’t wanna say like a more broad audience, but to a degree. Yeah. That was more, um. It was just more vague, like the problems were just more like anyone could really have that problem. And I feel like through your offers and through the shifts you’ve had behind the scenes, you’ve really refined, like these are the clients that like I really enjoy working with, who get the most out of working with me.

And then we’ve learned to shift the content to really speak to them directly.

Sabrina: Yeah.

Jaiden: And I

Sabrina: do think that. Some of that has been kind of, it’s just evolved as we’ve figured out like what’s landed and we’ve gotten, you have forced me to get really good about like noticing when I get a really great piece of feedback or testimonial and pulling that stuff together and having conversations about like, okay, so who are these particular women?

You know, and just drilling down. You’ve been so good at pulling that out of me because I think that I, I could always have. Walked into a room and told you who were my people and who weren’t a hundred percent. But something about something about pulling that through and messaging is just hard for me.

And so you’ve been really good about like helping me refine.

Jaiden: Yeah, and I think too, when you start to, like what you’re saying, when you start to look for certain things in testimonials or in feedback, and then you start sharing those on social media more consistently, that all feeds. Itself. Mm-hmm. And helps refine and refine who you, who you’re speaking to.

Like you’re, you wanna speak to the client who wants to make the next six figures so that they can remodel their kitchen. Yeah. Or take their dream vacation, or take the three months off for, for the summer. That has come through those refinements of seeing like, what are the wins people are getting Right?

And then we share them and we continue to attract clients that want that same thing.

Sabrina: Yeah, yeah, exactly. Um, I’m curious, thinking back to my messaging again when we started together, or even before we started together, ’cause I know when we started together you do like a little bit of, of a deep dive into like where I was or whatever, where was I hiding?

You know what I mean? I, and it’s funny because. Speaking to other people on my team that have helped in this process. I would not have told you I was hiding. I would not have thought I was, I mean, I was very much like, I’m not, what are you talking about? You know what I mean? Like, I’m, I’m authentic. What do you mean?

But I think coming through, especially working really hard on this rebrand, it’s, it’s come through that like I was actually hiding in some places. So I’m curious what you think you saw where I wasn’t necessarily being as authentic as I could or speaking up as much as I could.

Jaiden: I think we were just, and this is like a process of us working together.

We’re just a little bit timid, I think, to share like the boldest version of the message. Mm-hmm. Like we were sharing your, your genuine thoughts and like, I would say you were being authentic, but there’s different like levels to that, right? Yeah. Like you can be like super sugarcoated and like sweet about it, which.

Is great, and we’re still not like aggressive or anything in your content. Yeah. But, um, the other end of that is just getting straight to the point of like, right, listen, like here is what you’re doing wrong and here is how I can help you, and here are the excuses you’re telling yourself and here are the permission slips that you need.

Like we just, I think we were just watering it down to be a little bit more digestible. And now it’s just way more like. It’s just you’re saying what you mean. Yeah.

Sabrina: And it’s crazy because I remember, and I don’t remember if it was you and I that had this conversation or if it was somebody else, but I remember having this conversation about that, and I think it was you, Jayden, I think we were messaging and it, it was, I was like, I had a light bulb that went off that was like.

I don’t speak to my coaching students that way. I am much more direct with the women I coach. When you Voxer me, I will tell you what I think. I will tell you, I will call you out in a loving way. You know, like absolutely. But like I am very direct with the women I coach, with the women I teach in any of my programs.

So why, why am I not being as direct? On social media. It was because again, like you said, like I was trying to just be like, say the thing, but, but also maybe a little quieter and with a little more sugar around it. Not to, not to, you know, poke at anyone or anything.

Jaiden: I think too, there’s another element of that where like we were a little bit timid to share like the actual, like the actual transformations and like the crazy things that were going on in your business and the people you were coaching.

Like for some reason it feels like we weren’t totally sharing that. In the huge way. You know what I mean? Yeah. It’s like for some reason, ’cause I felt like bragging or whatever. And then I feel like on the other side of that coin, like we almost didn’t really share. All of the hard things too, like right.

We wanted everything to just be like hunky dory, like everything’s perfect for the most part. Here’s a little challenge, but like nothing too crazy. Right? I think now we’ve really been like, no, here’s like the actual struggles that like you, you are having or your clients are having, right? And here are the massive wins that they’re having and just being really truthful about that instead of, yeah.

Trying to be small for whatever reason. Yeah,

Sabrina: and that’s also true too, because if I know you in person, if we see each other anywhere or or whatever, I will, I’m always real with people, you know what I mean? Like, I don’t sugarcoat things. I’m not like a Debbie Downer by any means, but I’m like, you know, here’s the bummer thing that happened, or Here’s what’s really going on.

And so again, it was like, why am I not, if that’s me truly. When you’re in a room with me, why am I not doing the same thing online? You know, it’s because there, there was probably like an, like an unknown fear, I guess, or, or like, well to fit in over here I can say what I wanna say, but like. I don’t know.

Just not with my same personality, not with my whole chest, you know?

Jaiden: I think it’s just like a lot of people have this too. It’s just like a little bit of the fear of being seen, like trying something. Yeah. And like maybe not. Totally hit getting it right or I think people struggle with not being perfect, right?

Yeah. Like every, you want everything to be perfect and you want people to believe that, but I think more and more those layers are coming down for everyone on social media, but like, especially you, we’ve, we’ve definitely been more open to sharing like, what’s actually going on.

Sabrina: Yeah. And, and every time I do, I get.

An insane amount of messages and feedback about, oh my gosh, that resonated with me. Oh my gosh. Thank you for sharing. Oh my gosh, I needed to hear that. You know, and it just reiterates that like people want the truly authentic, not just the sugarcoated. Side of authenticity, you know?

Jaiden: Yeah. And like, that doesn’t mean even, you know, thinking back to what we’ve been talking about for the rebrand over the last few months and stuff too, like, I know there have been things behind the scenes that you’re like, I’m just not quite ready to share this yet.

Right. And it’s like, that’s also completely fine. You don’t need to, it’s about finding a balance of you don’t need to share from the wound, but also sh not being afraid to be like. Telling people kind of how you feel or where you’re at. Like I’m in a season of being really stretched right now. Like what’s the problem with sharing that?

Because if you don’t share that, it just becomes like a toxic echo chamber of everything is supposed to be perfect. And then people are like, why do I feel bad? And it’s like it’s normal to feel bad sometimes. Yeah. In your business.

Sabrina: Yeah. Like for sure you’re not, it’s

Jaiden: not always gonna be perfect. And so I think.

That’s the blend that we’ve been refining and working on, and, and then we’ve, we’ve shared those things that you’re like, I’m not quite ready yet, but I’m getting there. Yeah. It’s like, cool, let’s, let’s find the message in this and find what part of this story connects with your audience, and then we’ll share that when you’re ready.

Sabrina: Yeah, exactly. Do you think that there was anything that you saw in me? Or in my business or in my messaging or something before I saw it. Like, did you recognize anything? And you were like, oh, I, I feel like this is coming or this is, I don’t know. Was there anything like that that jumped out at you? Yeah.

Jaiden: I mean, I, I feel like, especially because of when we started together, like when we started together, you were like diving more and more and more into your coaching business and yes, you’re, you’re still photographing and stuff like that, but I just felt like.

I could see a little bit of a shift of you expanding more of your coaching side of things. Yeah. Than you maybe were like consciously ready for at the time.

Sabrina: Yeah, yeah. Totally. Totally. Yeah. So when I told you that I was going through a rebrand when I was like, okay, we’re doing this, we’re, we’ve got a rebrand coming and it’s.

All inclusive of literally everything in my business. How? What was your reaction? I was just

Jaiden: excited, honestly, like, so excited. I think Rebrands are just like the most transformational seasons of business because you really like take a look at yourself and what we’re doing right now, like looking at where you were two years ago, looking at who you are now, and I was just really excited to see that come.

Forward. And then when I knew who you like hired to work with and got to see like your mood boards and stuff, I was just like, this is absolutely aligned with everything that you are and like I cannot wait to see it come to life. Yeah.

Sabrina: Yeah. And it was one of those things, and I told you about this, like I had a really hard time.

Like going through this rebrand was more emotional for me than I expected it to be. And I think it’s because I have sat with my, my old branding for so long, um, and it, it felt very aligned, at least at the time, and it felt it was unique and it felt like me and it was fun and there was nothing wrong with it per se.

And I, you know, I don’t love when I see people like. Have a rebrand and then have a rebrand, and then have a rebrand. It’s like, just settle down, like watch your spot. You know what I mean? And I felt like I had found that, and I was there for so long. I wanna say it was like eight years or something. I was there for a very long time.

And so when the, when we first started discussing like, Hey, it may be time to do this after the fear of like, oh my gosh, okay, are we doing this? Wore off? And I started to think about it. It was a little emotional because I was like, well. Am I still her? Like why, why do we, why are we wanting to do this again?

Is it, is it just about like new pretty things or is there more to it? But the more I sat with it, I was like, oh no, this is time. Like I’ve actually been hiding behind this. That was aligned in a season for a long time, but I’ve actually grown out of it quite a bit ago and I just haven’t. Been ready to step into what the new is.

And it’s been so fun the closer we got to launching and seeing everything come together and just the more lit up I was about, oh my gosh, this feels so much more like me. You know? And so it’s been a really fun process, but I didn’t, I didn’t really realize it was gonna be so emotional, because you know that as a.

Like you are your brand. And so it felt very personal, right? That like, well wait a minute. Yeah. And I’m gonna take this off and I’m gonna step into something new. And what does that mean and what does that look like? You know,

Jaiden: there’s just, I think there’s so many layers to it too, because you’re looking at that brand that you were for eight years and it’s like.

It’s just like I, I mean, I think it’s with any, it’s the same thing as any life change. You’re just like, I guess I’m not that person anymore. Or What parts of that person am I still, what am I letting go of? What am I, who am I? Like? It’s almost an identity crisis where you’re like, wait, what? Like I’m shedding all these layers and then I’m stepping into these new.

This new elevated version of myself. And I think there can even be, I don’t know if this was true for you, but even a little bit of like imposter syndrome of like, am I as cool and elevated and smart and good at this as this brand makes me look? Yeah. And you and you have to like step

Sabrina: into that. Totally.

And there was a whole lot of all of that going on in my brain, and especially working with Cassie, I. I trusted her explicitly with, because she’s a genius at what she does, but kind of like with you, with my content, like I couldn’t see what we were doing. I couldn’t understand like, you know what I mean? I knew where we were starting from and.

She knows my personality and my vibe, and we definitely wanted to stay with color because that is so important to me. But I didn’t, I, I didn’t have a vision and, and I let her run with it design-wise. And kind of like when I started working with my stylist, I didn’t have a style. I didn’t know. What I wanted.

I didn’t know where I wanted to go, and I let her do her zone of genius and show me, paint me the picture of what she sees in me. And it was perfectly aligned. And Cassie did the same thing. I let her paint the picture of what she saw in the future of my brand and she nailed it. And I was like, yes, of course.

And I tell people it’s, it is similar to my old brand in that it’s colorful and bold, but she grew up. She grew up, she elevated, she, you know. Yeah. Which is exactly what I’ve gone through in the last eight years. Right. So it’s very, yeah. I mean, like very aligned.

Jaiden: If you just think about even your personal life in the last eight years, like now you have a child who’s like graduating high school, like right, eight years ago.

What, what el That’s like elementary school, right? Yeah. Like that’s, that is so different in just who you are as a person. Like that has to be reflected in your business, right? To something.

Sabrina: Yeah, absolutely. What changes in me have you seen as far as like a leader, you know, like do you think you’ve seen me grow as a leader since we started working together?

Especially in like a content and messaging way? How, what does that look like?

Jaiden: Yes. You’ve always been so confident and like you said at the beginning, like you’ve always been fine with posting on Instagram. Like you’ve never been like, oh, I don’t wanna show my face on stories. Like you’ve always been super confident that way, which just already makes you a leader because most people won’t do that.

But I feel like in the last little bit you’ve definitely become a leader in like. Coaching creatives. Yeah. Like it was, and you, I know most of your clients are still photographers, but you’ve really developed as a leader to be able to coach people who own creative businesses. Mm-hmm. Which I feel like is just another level like.

You know?

Sabrina: Yeah.

Jaiden: I don’t know.

Sabrina: Yeah. I think, I think that’s so true because while I have coached women who are not photographers, obviously I do way more photographers than anything else, but I, I think the, the deeper I’ve gotten into coaching and working with so many different women, with so many different needs and personalities, the more I realize that like a female creative business owner is.

We’re all the same. We have the same struggles. We have marketing struggles, we have money struggles, we have clients and systems. We have balance struggles. We have struggles with, I mean, all the things. And yes, I can talk about like photography specific situations with, with clients and photos and whatever, but the undercurrent is the same, and I have.

Having that realization, I’ve become more and more confident in that, that I can help more women. And I love women. I’m obsessed with women. I’m obsessed with seeing them like grow and, and rise together. And like I just wanna have this huge girl gang, you know? Um, and so I totally agree with that. Yeah. That stepping into wanting to support more than just photographers for sure.

Jaiden: Yep.

Sabrina: Absolutely. What do you wish that more creatives understood about their voice and their online presence?

Jaiden: Okay, this is, this is, I have kind of a big answer for this, but it’s that you are going to evolve and I think people just want to show up and be Jenna Kutcher, right? They’re like, I just need like it all to be perfect and fall into place and like this is who I am and this is who I’m, who I’m gonna be, and.

That’s how I’m gonna show up. But like everyone is on their own timeline and everyone has their own lessons and things to learn. And like as you work with more clients or different clients, you’re gonna learn different things about yourself and your business and it’s going to evolve. So I just wish people knew that it’s not something that you’re gonna like set it and forget it.

And I think. There was an era, I think 2020 had a big part to do with it, where like people just really thought they could set it and forget it. It’s like, oh, this is a well-oiled machine. Like let’s keep the ads running. I don’t need to update my brand. I don’t need to evolve as a person. I just, and that’s just, if you can see, it’s crumbling now.

Mm-hmm. And I just wish people knew like that era was an anomaly. That’s never been the norm. Every big company that you see that exists today has evolved. Creative business or not? It doesn’t matter. So like. Your online presence, your voice, your messaging, your branding, all of that. Yes, the consistency matters, and there has to be threads that go through all of it, but ultimately, if you’re attached to it, staying the same.

You’re never gonna grow. Like you have to be willing to evolve.

Sabrina: Yeah, I think that is such a good point. And that’s absolutely where my brand had fallen. Like I had evolved as a person. I had evolved as a coach and my offerings and what I was doing, but my brand was still way back over here. ’cause I had said it and forget it.

That’s totally, totally 100% accurate. And when the conversation of a rebrand came up, it was almost like. Oh my gosh. I had said it and forget it. It’s way back here. I have come all this way and it’s still sitting back there hanging out, you know? And. So, as you know, as far as the rebrand, like that’s absolutely true that I had to remember that like, that needed to evolve with me, even though other parts of my business had evolved.

So, um, and like your

Jaiden: voice, I feel like, especially for creatives, like you don’t just come out of the gate with a voice. Yeah. Like, it takes practice, it takes refinement and like part of that is being consistent with your content. Sorry, no one wants to hear that. Yeah. But like it’s true. Like the more you say.

The more you talk, the more you actually like, literally use your voice. It refines and it shifts and you figure out who you are. Um, so like, just don’t expect to come out of the gate with a perfect. Voice like, yeah, it’s just

Sabrina: not

Jaiden: gonna work like that.

Sabrina: Yeah, I think, I think that’s such a good point because a lot of times women I coach are scared to get online.

They’re scared to show their face, to talk to even post regularly, and you will never find it if you don’t do it. Like, that’s the thing, and, and part of it is, is doing it and realizing that you’re safe, right? Like that you’re not gonna have this huge backlash, that you’re not gonna all of a sudden be whatever.

Like that’s not, we build this up. You’re not an influencer with 10 million followers, right? Like, just start talking to your audience. So realizing it’s safe, but then the more you do it, the more comfortable you get and it, you’ve, it doesn’t have to be as scripted and it doesn’t have to be as perfect. And when you see what lands with your audience and what they love, and then you wanna open up more about it and.

But it, you have to start, you know? Yep. Okay. I am curious, why do you think content alignment is more important than quantity? Like having really solid content that is aligned maybe in less frequently versus just posting all the time just to have stuff up.

Jaiden: Yeah, I mean it’s as simple as this. Like you could post a hundred times a day, like you totally could post a hundred times a day.

But if you don’t have a message, a an idea of what you’re selling or the reason behind it, all it’s gonna be is chaos. And I think. The pendulum always swings the It does. And so like you’ve seen on social media where it was like you really only needed to post twice a week, but it needs to be really good.

And then you’ve seen it where it’s like you need to post twice a day, or you see this all the time if you’re on Instagram at all. And. The goal is to be balanced in that like, yes, you need to be consistent and aligned in your content, but you also need to have the quantity of content going out, or else people just aren’t going to see it.

Mm-hmm. That’s how it works. So I think people get obsessed with like being on one end or the other when if you can just honestly like. Detach from it and not take it so seriously. You can blend both. You can have the alignment in your content and the the quantity that you need to get where you wanna go.

Sabrina: Yeah. That’s been such a great thing about working with you is it’s so aligned. I mean, our content is so aligned. I get so much feedback. Random. Like at random times, I’ll, I’ll, like, I’ll either run into a business friend, like out in the world or somebody will send me a message and they’re like, your content lately has been insane.

Like, and they just, you know, they just in general, they’re like, we’re obsessed. And I’m like, thanks, it’s all Jayden. But, um, but that’s, it’s so aligned because. Working together. We make sure that we are focused on a certain thing at a certain time, and it all has the same undercurrent and it’s all speaking to the same person, whether we’re telling, you know, stories about this or that based on launches and whatnot, but it all has that, that really solid alignment that runs through it, which.

I think is what is one of the things I was missing before because Sure, I liked to show up on social media and I wasn’t afraid to show my face or do things or post things and I was quote unquote launching stuff. But I think I missed the undercurrent that tied everything together because I was, it was just a little bit more random, you know?

And that has been the biggest change in working with you and having somebody help me. Stay in alignment is, is people notice, you know?

Jaiden: Yeah. And I feel like too, one thing that creatives can get worked up in is trends and a lot of trends are not aligned with your business. Yeah. Like you have to be selective with the trends that you want to follow.

Um. And honestly, like, I think that’s something that you’re gonna see a big shift in in 2026 because like, I don’t know if you, anyone, if you’re listening or you Sabrina, like I changed my feed to be like only people I follow. And it was crazy the amount of trend, I guess people are calling it trend LOP that I was seeing.

It was just like, you guys don’t need to do every trend. Like, wow, that’s not aligned with your business. Some trends are, and that’s super, and if it’s fun you should do it. But like people are just trying to do the trend because they think that’s what’s gonna get them where they wanna go. But then it just, it’s out of alignment and it’s messy with your brand.

Sabrina: Yeah. Yeah. I totally see that. I mean, there are people that I follow that literally I’ll see a trend and, and they do it, I mean, every single time. Every single time they’re doing it. And yeah, sometimes it totally makes sense and it’s cute or quirky or whatever. And other times I’m like, I don’t know about that.

It just doesn’t make sense, like, yeah, yeah. Exactly. Exactly. Okay. I’m curious for the woman who’s listening, who is feeling like she’s maybe outgrown her current brand or her current messaging strategy, what, what do you wanna tell her?

Jaiden: You gotta go, you gotta hire the people and. Dive into whatever that is.

So maybe you wanna start with your messaging. I would, I would probably say you should start with your messaging before your brand, your branding. But the ROI on that is like pretty much undeniable. Yeah. Like it is going to bring you an ROI. It may not be immediate, which is the problem most people want that immediate ROI, but like that is going to long term.

Make you so much more money, bring you way more aligned clients. Like you just really need to do it. You need to find the means to do it. And it’s not like you don’t have to spend tons and tons of money. There’s, there’s brand designers and messaging specialists at any price point, you know? Mm-hmm. Um, I think definitely you don’t need to go into a bunch of debt for this.

Mm-hmm. But ultimately. By doing this and investing in it, like you’re, there’s an ROI for sure. A hundred percent. Yeah. And it’s long term, like it is the future of your brand. You should definitely do it.

Sabrina: Yeah. I, I think, you know, to your point where you said there’s people at different price points and everything, a hundred percent there are, I would almost venture to say that even working specifically with messaging, even working with someone in, in messaging.

Just to get clarity for yourself so that, you know, like I said, like I was not, I didn’t have that alignment thread running through all my content before, and just that, not like let’s just, let’s just say you’re not helping me create content anymore. You’re not helping me ideate things. Just having that confidence of that alignment thread is a game changer in how.

Your messaging is across platforms and on your website and stuff, because yeah, when you haven’t gone through that process and you’re just trying to wing it and do it yourself, ’cause hi, you’re not a messaging specialist, um, like without having somebody in their zone of genius come support you with that you think you’re doing okay, but you’re not.

Like you’re just not.

Jaiden: Yeah, you’re not, you’re not. And like, it just goes back to what we’ve kind of been saying this whole time, which is like, it’s sometimes just really hard to see Yes. Your own brand and your own self. Like I, I had a call with a messaging specialist this year and she took a look at my signature offer and like broke my brain because I’m like, yeah.

And, and it’s an offer that I sell very easily. But even having her eyes on it, I was just like, oh, right, I’ve been saying the wrong thing. Right? Like, I didn’t even realize it because I’m so in it. I created it. It’s my baby. Like, and when you have someone look at your brand with neutrality, it’s like. They just can pull out the things that are going to help you pop off in your brand.

Sabrina: Right, right. And it’s like you said, you’re too close to it, you know, and, and that’s the thing, I think. I think probably everyone has that problem. I know I have that problem and I used to think I was so unique in that problem. I was like, what is wrong with me? I can help everybody else and I can’t see my own stuff, but I think it’s, I think it’s pretty common.

We’re just too close, I think, so we’re just too close. We don’t have the objective ability to like step out and look in and just having somebody give that objective perspective. Is absolutely enormous. And I have found that with so many people I’ve worked with this year with my human design and with you and with the rebrand, with Cassie and with different people and these women, with my stylist, these women come in and they give me their objective opinion.

And it’s like, like you said, my brain explodes every single time, every single time. Never ceases to amaze me when I’m like. Yes, that’s exactly it. I don’t know why I couldn’t see that myself. You know, like it’s like, yeah, that’s exactly what I was trying to say. Right. But like, I couldn’t say it like that.

Couldn’t even, no, I know. And so having that support is game changing. So even if somebody is wanting to, you know, redo their brand or their messaging. Or even just get clarity on it. Like you don’t necessarily have to hire somebody long term or ongoing. Yeah. Just having a, a clarity call with somebody where they show you what they can see from the outside looking in is huge, because then you can take that and run with it and you’re already going to get an improvement, you know, just from that type of step.

Yeah. Even,

Jaiden: even just like audits are so helpful. Oh, yeah. Like having someone do an audit of your brand or your messaging is just like. So helpful ’cause you just don’t know where you’re being confusing and it makes sense to you, but it doesn’t make sense to anybody else. And like how would you know that?

Sabrina: Right. Right. Exactly. Exactly. Okay, let, let me ask you one more question before we go. What is one small shift that someone can make today that’s gonna make their content feel more like them?

Jaiden: I would say stop performing. Like stop putting on a performance period. It’s not about that. Just say what you say, what you wanna say and say what you mean.

Like it just, people get too fluffy with it and I think, you know, everybody wants to like tell the perfect story and just, I don’t know, it’s just. The perfectionism is what will kill it every time because it just doesn’t feel authentic. It takes you forever. It’s not fun to wanna try to be perfect ’cause you’re never gonna be perfect.

Yeah. So I just think like, let go of that performance of having it all together and just say what you wanna say.

Sabrina: Yeah, I agree. And um, I think that especially if people are. Afraid of like talking on stories or whatever and showing their face. I think that’s a really great way to do that because you don’t have the filter of like typing, you know what I mean?

You don’t have a script, you’re just getting on there and yeah, I would say get on there and say what you’re gonna say and then. Just post it. Even if you make a mistake, even if you fumble over your words, like it doesn’t matter. Yeah. I’d rather you say it the first pass because these people that are like, I’ve tried to record this six times and I can’t say it you, you perfect it more and more each time and it gets less and less real, you know?

Yeah.

Jaiden: Like. Honestly, I record or I edit so many videos for people. Yeah. And their first take is always the best. Yes. I always use their first take. Yes. Because the more times they do it, it’s like, girl, what? Like, you are just being, you’re, you are being too serious about this and it’s like not fun anymore.

Right. And I don’t like, honestly, I post stuff on my stories that doesn’t make sense. Like all the time I’ll go back and read it and be like. Oh, I just, I was just being chaotic because that doesn’t really make sense, but like, who cares? Honestly, who cares? Because people aren’t paying that much attention.

They’re paying enough attention that it, that you should post it.

Sabrina: Right?

Jaiden: But they’re not paying so much attention that they’re like. Wow. She stumbled over her words. What an idiot. Exactly. They’re not doing

Sabrina: that. Nobody thinks that. Like literally no one’s thinking that. And I always tell my students and stuff, think about the content that you consume.

Like do you respond that way when you see somebody? No. Like never. You know what I mean? And we almost. Prefer like the messier more chaotic things. Like that’s when we’ll sit and like listen to them tell a story that’s 10 slides long because they’re just really talking about something or sharing something and it’s like, think about the kind of content that you consume.

Who do you stay and watch and pay attention to? Who do you read every single slide they post? I promise you it’s not perfect, you know?

Jaiden: No, that’s not fun. It’s just not,

Sabrina: yeah. Nobody wants that. Um, okay my friend, this has been such a good chat and so fun to hear your perspective on the rebrand. Uh, thank you for being here.

But before we go, tell the audience where they can find you.

Jaiden: Yes. This has been so much fun. Um, you can find me on Instagram at the rave social or my website, but probably Instagram’s the best just ’cause that’s where I’m hanging out the most. Yeah,

Sabrina: yeah, I love that. Definitely go tell Jaden and I tell her, you, you absolutely need to work with her and you wanna get on a call because we’ll not regret it.

You’re the best. You’ll not regret it. Okay, my friends. That’s it for today. Thanks for being here. We’ll see you next time. Thanks so much for listening to the Shoot at Straight podcast. You can find all the full show notes and details from today’s episode@sabrinagehart.com slash podcast. Come find me and connect over on the gram at Sabrina Gehart Photography.

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