170: How a Stylist Built Confidence and Changed How I Showed Up In Business with Betsy Beaman

Sabrina: Welcome to the Shoot at Straight podcast, where honesty meets heart and real talk actually means something. I’m your host, Sabrina Gebhart, and each week we get vulnerable, practical, and just a little bit bold so you can feel seen, supported, and ready to take the next step in your photography journey.

Let’s go. Welcome back to the Shoot at Straight podcast, my friends. Today I’m joined by my friend and my stylist, Betsy Beaman. I’m real excited about this. We’ve had this chat on the books for a couple of months now. At time of recording it’s September. Uh, Betsy and I have been working together for almost a year now, and.

This is just gonna be so good. Before I get into what we’re talking about today and where we’re going, ’cause I know I’ll just accidentally skip over it ’cause I’ve done it before on the podcast, my friend, will you introduce yourself to the listeners?

Betsy: Yes. Hi. I am so excited. Um, I feel like your following is probably one of my favorite groups because, um, again, I’m Betsy Biman, I’m a personal stylist.

I own BB Min Stylist. Um, I am local to, for the Fort Worth area. That’s where I live. But I actually serve clients all over. So I’ve got California, South Dakota, Minnesota, um, Connecticut. I mean, I’m kind of everywhere right now. Uh, but I love your audience. For a lot of reasons, but I never feel like I get the same questions.

They’re all, they’re equipped with a little bit, and then they just wanna know more. And that’s probably my favorite thing is learning more, exploring more, understanding what personal style is to me, and then what it is to you. So that’s kind my favorite thing. I’m excited.

Sabrina: My people are great people, and anybody that I ever bring into them says the same thing.

They’re just, it’s just great people. We just got a lot of great people. And so I am super excited, uh, that you’re here. So ever since we started working together, I’ve been sharing about the process a little bit on social media and in my emails. And my audience has been like hooked from the beginning.

They have been so curious about the whole thing. Honestly. It’s like the most engaging content I have, which cracks me up, um, isn’t the way that, it’s the way it always goes. So, but today we’re gonna talk a little bit about, like, my personal story about working with you, Betsy. How, um, working with you has built my confidence and changed how I show up every day and in my business.

And I’m super excited to get into that. I’m gonna share a lot of, like, details of the story of, of us working together. So you’re gonna get a really good, like behind the scenes, behind the curtain peak at what it’s been like, the good and the very vulnerable. Before I start sharing some of those stories, Betsy, I wanna know about you.

I want you to share a little bit of your background with the listeners. How did you get started in this business? How did your stylist business begin?

Betsy: It’s so, it’s very unconventional. I think that’s probably one of my favorite things. I, I’ll say this. I think you’re, I think people are so curious about it because when you hear personal styling, I think you really only think about it in one way, which is sort of celebrities, and that’s, you only can have it if it’s with money.

And my favorite thing and the journey that, that all of my clients is have been on is not necessarily, I mean, yes, celebrities have personal stylists, but what a personal stylist. Is, is truly just a companion, a partner that is walking you through not just great fits things that are cute, but they’re walking you through why they fit for you and why they’re going to look good on you.

And I take it a little bit further, but I started from a very young age loving what an article of clothing can do for me. Um, I’ve, I’ve told this story multiple times, but I, I had a pair of pants that were like these crazy floral pants, but the backdrop was black. I mean, they were, maybe they were ugly, I don’t know.

But I loved thin and I loved the way I felt in them. I loved myself the whole day. And Yes. Did people make fun of me? Yeah. I paired it with a big bird, yellow like fleece sweater. Yeah, of course they did. And my mom had even asked that. She was like, was anybody unkind? And I went the whole day not thinking about people being unkind.

I went the whole day thinking, I, who cares? I love these pants. So from my young age, I really did love style. I loved what, again, like I said, what one article of clothing or one item that you’re wearing can shift your mood, can shift how you feel. But I wasn’t brave enough to do it and to take it on all the way.

I probably had negative connotations of what a stylist meant too. You had to go to school, you had to go to Parsons, you had to work in New York and Milan, or you know, all these different places. But my journey led me to personal styling after, uh, my first life and first love was nonprofit, helping others, serving others.

But it really started when I lived in New York. Um, I moved there on a whim. I had never visited New York before. I had never been to New York before. I, uh, didn’t really have any prospects here. I graduated college. All my friends were getting married and having babies, and I was just like, Hey. You guys wanna hang out?

What, what should we do? I just didn’t have prospects or, and I thought, okay, I could go marry someone, spare if I wanted to, or I can go explore, figure out who I am, visit somewhere I’ve never been. And um, in New York, I just started to fall in love with street style, not, yes, like beautiful style and Barneys and all that fun stuff, but street style of women who were literally wearing what they wanted, when they wanted, and how they wanted.

Um, and so when I came back from living there for almost, I was there for almost six years. I went back into nonprofit and realized it’s super draining. Then I went into consulting and thought I’m working for all of these other people and I do love it and it is fulfilling, but there’s a piece of me that was missing.

I was doing styling for friends. I was doing these fun photo shoots for friends of friends and was just kind of like, okay, sure, I’ll do that. That sounds fun. And then finally, you know, some of it has to do with I have two young daughters and I want them to see and understand that you can build something that’s your own and, and be your own person before you ever have to be with someone else.

Uh, but I just started to realize this is what I wanna do. I wanna. I wanna help people understand their bodies. I wanna help women feel good about themselves again. And yes, could I do it through like coaching or counseling? Of course I could, but that’s really hard. It’s a concept that’s hard. They have to work at it, but why not try with clothes?

Why not try something super simple, super easy and try with clothes? And so, um, finally when I felt kind of ready after helping a lot of like families and family, friends, I thought, whatever, let’s just do it. Very similar to when I lived in New York. I was like, come on, like f it, if you will, let’s do it.

Let’s see what happens. And it’s kind of just gone from there. It’s been a true blessing. It’s the people I’ve been able to work with. I’m just so thankful. But yeah, it’s very unconventional how I got here.

Sabrina: I love that because, you know, I got where I am unconventionally, so

Betsy: Right.

Sabrina: Get on the unconventional train, follow where life takes you.

You know,

Betsy: just get on there. I just, it’s funny. I think I talk to people about it all the time and it’s a passion. I had a passion. I was thankful because of all of the stuff I’ve done in the past. I knew, you know, bits and pieces of a good business was running here. This was done here, this was done really well.

But it just became like, take a chance. You. If you fail, you fail. Fine. Who cares? Take down your Facebook page and bring it back up A year from now. It doesn’t matter. You tried, you tried it and you did it. And that’s kind of my mindset is you know what? I’m loving it. I’m enjoying it, and it’s a passion I have and I’m just gonna keep going.

Sabrina: So two things you said in your backstory that I kind of like caught onto a little bit, that I love the way you talked about wanting to give women their confidence back and give it back to them through their clothing and through how they show up. I love that. And here’s why. Because you and I are doing the same thing but differently.

And I don’t think like one does not replace the other at all. It’s like pieces, right? Like, like I coach women through a lot of mindset stuff, a lot of money stuff, a lot of worthiness stuff that has to do with the underlying business. Yet you’re doing this other thing over here, which is part of my story that we’re gonna get into that supports women in their confidence in a different way.

It’s like layering, you know? Um, it’s like why we all need to see a therapist? Why we all need to take care of our bodies? There’s like all these pieces, right? And so I love that and I hadn’t really thought of it, but it’s a hundred percent true that you are supporting them and serving them in that way.

And we’re gonna talk about that. But then the other thing you said was letting style help you, like be your own person and you wanting to show that to your girls and to develop a business that allows you something that’s your own, that resonates with me so much because that is a piece of advice my mother gave me before I got married.

She said, you know, before you get married and have a husband and then go on to have children, do not let yourself lose your identity because you’re you first. I just was like, that’s like one nugget that I have hung onto that I think is so valuable and I believe in so strongly, like, like you said, I want my kids to see that.

I want my husband to see that. I want my peers to see that. Yeah. I love being with my family and I love being a mom and I love being with my husband, but also like I have all my own stuff and it’s important for me to have that.

Betsy: I think as you know, and I, I sometimes am like just women, but I’m not, I won’t even hate on that.

I think. I think we’re, at times humans are conditioned to think, you know, yes, you wanna be selfless, like you wanna sacrifice, you’re here to serve others. And, and I grew up, I mean, I grew up as a people pleaser. I’ve always been a people pleaser. But I think what’s really powerful when you are responsible for like other humans and, and that doesn’t just have to be a mom.

When you start to become older and you are just seeing ev like life, life, difficult things happen. You start to take into account who, how many people am I gonna let in take my joy away, drain me until I don’t have anything left. And I, I just see that in women so much. We let others tell us what we should be doing.

We are easily influenced by people who seem like they have their lives together. You know, I Instagram, Facebook, whatever it is that are telling us we have to do these things, we have to be this way, we have to do this. And then we’re like, are we doing that? Are we the problem? And we never think about it as, no, I’m not the problem.

Like you, you aren’t me. I’m not you. We’re gonna be okay with doing two different things. And we are equally still putting ourselves first. And again, and I would even say like in Southern cultures, I think women are just like, no, you, it’s, it’s, it’s everybody else, and then you’re at the end and you’re gonna be fine.

That’s my southern voice. But that is killing women. It is, it is. Honestly, I just see it. I see it in my clients. I see it in my friends and my family. Not prioritizing yourself. You will never be able to take care of other people until you stand up for yourself and say, actually, these are the things I need.

And you can do that with grace and kindness and love and care for others, but you have got to take care of yourself. I just think it’s a, the biggest thing I wanna say to the girls, and I love what your mom said. I’m gonna steal that because you’ve gotta take care of yourself before you can ever think about taking care of other people.

Sabrina: Yeah. And my mom definitely said it from a place of a woman who had lost her identity and did turn into, you know, John’s wife and Sabrina and Jonathan’s mom and. You know, it’s sad and it’s terrible and I have just clung onto that. And you’re right, like I’m a better person and I’m able to serve better people better because I keep things that are mine and I take care of myself and, and all of that.

So I wanna get into a little bit of the backstory for the listeners so they kind of know mentally where I was coming from when we started working together. So I have always loved fashion and I was the girl, and I think I’ve told you this before, I was the girl in high school who like my two best friends and I, we had like a running challenge to, to go the longest without wearing the same thing.

And like all the combinations, uh, and my wardrobe, I had like this silver pleather jacket. I like all of the leopard print and animal print. Wild. I mean, you just would be shocked. It was off the charts and like I worked to have a wardrobe. Okay. So I loved it and loved playing around and trying new things and just different stuff and.

I had felt that way for a really long time, right around the time I started having kids, and that’s where the water gets real murky, right? Your body real murky. Your body starts changing between getting pregnant, then being postpartum, then getting pregnant again, then being postpartum again, et cetera, et cetera.

And I just became so confused. I hated what was happening with my body. I was also busier and more tired than I’d ever been. So I found myself like spending years in this perpetual cycle of like wanting to cover up my body and wanting to be comfortable at the same time. And I was still wanting to look cute and trying, like back when Stitch Fix first started, I was like an OG user.

’cause that was like mind blowing at the time. That very first, oh

Betsy: remember we got rid of a lot of the stuff that you

Sabrina: were a lot like Stitch Fix, OG Stitch Fix. And, and, and that was my answer because I could tell them what shapes I want, but I felt like I was having fresh stuff anyway. I just found myself in this funk and I lost having fun with fashion and getting dressed and expressing myself.

And the only time that I would try and I’m gonna put air quotes around try was for special occasions when I would go buy the thing to wear to the thing and I would wear it to the thing and then it would go untouched and. Because of all this drama. I had been wanting to hire a stylist for years, but I was stuck in that, uh, I don’t wanna invest the money in, in working with someone or in clothes because I don’t like where my body is and I wanna lose more weight.

And it never felt like the right time. Well, last fall, fall of 2024, if you’re listening to this in the future, I decided enough was enough. I was just like, you know what? The line in the sand, I’m done here. I’m done here. I had been setting money aside and my business had done really well last year, and it, I decided it was a gift to myself and I was doing it, and I was going all in, and I was just done with not having fun, not feeling confident in how I looked, not knowing what the heck I was doing.

I just, it was a disaster. So I finally reached out to you and we hopped on a quick call to connect, and you asked me, I remember you asked me like, which services I was interested in after you kind of explained things, and I was like, all of the above. And I just, I told you, I was like, no, I, I literally wanna do everything.

I wanna start from the bottom and go through everyth, single, single thing. And if I’m gonna commit to this, I’m gonna do it. Because if I don’t and I leave just a little bit of wiggle room, I’m gonna fall back into old habits. I know I will. So that’s what we did. And I’m curious, is this story common for the women that you start working with?

Is like the motherhood, aging body type story? What? What’s putting so many of us in this like funk in how we dress and show up?

Betsy: I, okay. I would look at it two different ways, I think. Yes. Uh, it really and truly, you know, we, we were in this era over the last two years where we were celebrating body positivity.

I mean, there was just so many good things. COVID was really scary for so many people. But I think it brought perspective into, we don’t care about what other people think. Like we just went through this horrible thing and we all came out and we survived and we got closer or further from people and things.

I think that helped a lot when you go through something like that. I think that does help. I think every person who’s ever reached out to me, the first thing is, you know, there’s been a change, whether it’s a change in their body because of a baby, a change in their body, because after 30 women’s bodies, I feel like do a lot of things we don’t want them to do, and there’s not a lot of answers and there’s not a lot of people helping us.

I would also say the third thing would probably be also kind of, you’ve been in that wheel and you finally got off. You thought, well, what’s one maybe easier thing? Even though it doesn’t feel easy, what’s one thing that I could see a direct result from? And so I think that’s been really helpful. And so yes, those three primary, you’re really just struggling.

And there is, there’s something about close, I’ve, I’ve said it before I say it probably in every one of my calls. I can literally close my eyes and put you in a cute outfit. That’s not hard. I’m blessed to be able to do that. I’ve, my mom is like that. She’s my inspiration on a lot of my fashion stuff. But that is not changing your mindset, how you view yourself and giving yourself confidence.

It it’s temporary. Temporary. But that’s all. I think the underlining thing that we’re probably not saying out loud, but I know it’s true, is I’m pointing to my cell phone. It’s our phones. It’s this constant. You don’t have this or look at this, you did you see this? Or even more so there’s like, there’s so many layers to it.

This is out. I can’t, why are we wearing, don’t wear this. You shouldn’t be wearing this. It wasn’t like that even five years ago. It wasn’t like that 10 years ago. We did not constantly have people telling us you shouldn’t be wearing something or This is the only thing you can wear. So we are so clouded in this overconsumption world that is social media influencers that are telling us things in good heart.

I mean, I think that they’re being kind. That’s what they wanna do, that’s what they love. But it’s, it’s not matching the other people that they’re talking to. It’s very general. It’s very basic. And there’s nothing else. Like, I can shop for you, but do you know how to put it together? That’s what you’re already struggling with.

That’s when you are sitting in front of your closet and saying. I don’t know what to wear. Me adding more stuff into your closet isn’t helping you, then you’re just gonna sit in front of your closet. I’m gonna put really cute stuff in there, and you’re gonna say, I still don’t know what to wear. So I think people probably don’t admit that to themselves, but that is a big underlining issue.

It is this constant over consumption world. People telling you in or out, yes or no, and then you feeling lost. Because you really don’t know what to do. Like do, okay, so I buy all of this. Is that it? Should I be doing that? Okay, what if I don’t buy all of it, but everything in my closet doesn’t look like her closet.

So you’re just, you’re honestly in like a freeze mode. And I, I really think that’s probably the majority. I mean, yes, surface level, everything you definitely said, but I think underlining is, we are so bloody confused. We do not know what to do, what works for us. And so it’s just very, very difficult. And I would, I, I mean, I think that is exactly where people come to me.

I don’t know if I’ve ever had anyone just be like, yeah, actually I just need you to go shopping for me. We, we always find a little nugget here or there that dives in a little bit deeper than just, I’m gonna find you a cute outfit.

Sabrina: I totally agree with that because when I think of my timeline of having, you know, the first pregnancy and the postpartum and, and all of that with the body changes and stuff, that is exactly right around the time that Instagram started.

Like I remember getting my first iPhone, I wanna say my daughter was like three, and Instagram came maybe like Instagram was around then. But I didn’t join it for a couple more years and it didn’t turn into what it is now for a few more years. So that totally overlaps with my timeline and it does make me wonder if that didn’t exist, would I have gotten out of this funk on my own?

Would my own like taste would things have come back? You know what I mean? Like it definitely muddies the waters even more and makes it so hard.

Betsy: And I do love, I mean, I love social media. Hear me out. I love it. You know, obviously my lens of social media is very. I use it more in a creativity way. I’m, when I’m personally myself, when I’m recreating outfits, yeah, I’m looking through, I’m like, I have something kind of like that.

I have something kind of like that. But it’s so few and far between. That is not the same mindset. So many people are, are looking at it through the lens of like, they are already confused. They already are just unsure and not just about, will that look cute on them? I mean, where do you wear it to Right now, I’ve only been wearing sweatpants.

I don’t, how do I even make that work? I have kids that are under the age of three. I’m dirty all the time. I can’t wear this. Or I work a very demanding job. I have to have comfort. This, this, this. I have to look these way. I mean, it’s the rose colored glasses type of vibe. And so you’re putting on someone else’s glasses, not yours, and you are like, I could maybe see my life this way.

This could be it. Then you have to take those glasses off because guess what? The clothes come in and then they’re, now you’re just standing in front of yourself and you’re like, this isn’t me. What is this? I don’t wanna wear cow print. This is the dumbest thing ever because it wasn’t ever picked for you.

It was always picked for somebody else to push something else. So I do love social media. I love what it can bring, but you have to pull yourself back. You need to be in the right mindset. You need to feel the shift for yourself first before you can ever shift and understand all the other perspectives that are coming your way.

Sabrina: Yeah, definitely. Definitely. So when I first had that first call with you, I was like, yes, yes, please, to everything. Let’s just start at the bottom, work our way up. And so what we started with was like a style analysis. You sent me this long questionnaire, and I literally remember this was so eye-opening because I’m trying to answer these questions.

And these questions are all around like your vibe and your preferences. And you’re asking things like, when was the last time you felt beautiful in something and what were you wearing? Or who are your style icons? And I remember being like, I don’t know. I don’t know. I have none. I don’t know. I literally could not answer a question because I was so unsure and I was so confused.

I could tell you colors I hated. I could tell you that I used to love fashion when I was younger. And that’s basically the end of the questionnaire. And I remember you messaged me and you were like, I’m cracking up. And so I was so confused. And I’m just curious, has anybody else had such a lack of self-awareness or is that level of confusion relatively normal in this day and age?

Like was it just me?

Betsy: Not only is it so normal, I would also, I would like push it even further and say it’s normal because we’ve never asked ourselves those questions. I tend to think for myself, I’m fairly self-aware. I picked these questions based off of the, the, the detoxes I was doing with my friends, the ones I was doing with my family, because we would sit there, I know who they are, they know that I know them really well, but they have not asked themself that question.

They don’t, they don’t know they legitimately, you know, I have some people who are very like, yes, I know what I don’t like. I know who I like, I know all of those other things. But those are few and far between. And I, you know, my, the style discovery quiz is my, one of my favorite things because it’s unconventional.

I mean, I’ll have people, and this, this question, I love it, but some of the answers break my heart. I’ll have people who say the the, the time that they felt their most beautiful was at their wedding. And there have been married for 10 or 15 years. And that breaks me because I think that, again, I go back to women.

We pour so much into our work, to our lives, to our families, to other people. For you to only feel special one day, get out of here. I will not allow that. I want you to feel special. If you could spell feel special every day, I would let you. And I’m going to try and do that. But that is my passion. I, you know, I have a twin sister.

I have a twin sister and an older sister, and I just, I adore them. I love them. And my twin sister, we couldn’t be more different. We are the polar opposite. She hates talking to people. I could talk to a wall. She really wants to be around like two people. And I thrive with 50 people around me. But what I knew to be true was she had a really difficult time in high school and people were really harsh around what she wore and criticizing her.

And I know that affected her throughout her whole life. And I wish that I could have been that. I think I was at some point in time, but I wish I could have been that person to her more. And that person isn’t, you know, I’m giving you a makeover every day. That person is sitting with them in their closet and saying, it’s okay.

We’re gonna figure this out. Or, you know what? Let’s put this on. Let’s just try it. If it doesn’t work, I’m gonna find you two or three different things that might work. It’s just someone to sit with them. And I think that’s what I feel like I wanted that quiz to be. I wanted that quiz to first just be like, I’m just here.

I just wanna know. There’s no pressure. I mean, I have people who literally won’t write anything. I’ll have people who write in bullet points. I don’t care what you say, if you speak in gibberish, I’ll figure it out. I’ll, I’ll find it. I don’t really care. I just want you to finally ask yourself those questions.

I want you to put you first. I want you to be selfish, even if it’s for 10 minutes that it takes you to fill out this quiz. I want you to be selfish, because I think what that does is I think it unlocks something in your brain. I think you’re finally like, wait, I don’t wanna wear athleisure anywhere anymore.

Why am I wearing it? Maybe you, you don’t need to know all the answers, but putting it out there, just asking yourself and sitting with it and maybe even writing it down could be powerful for you.

Sabrina: And so afterwards, you present this, uh, like a style board and we review it together. We get on a call, we’re reviewing it together, and this is where you are kind of giving like a first look of how you are interpreting what I’m looking for, who I wanna be in the world, colors, textures, shapes, et cetera.

And it’s like a two page document. This is not anything earth shattering, but when I tell you that you presented the first style board and I was like, holy shit. I like, my mind was blown and I was like, this is who I wanna be. How, how did you, how, how did you figure out from a questionnaire where I was like, I don’t know.

I don’t know. I don’t know. I don’t know. How did you pull that out and turn it into what you did? And that’s literally before we even took another step further and began working together in depth. That’s when I was like, Vox friends. And I’m like, you’re gonna die. Let me tell you about this. She’s a genius at what she does.

Betsy: I love that. I’m glad you know, it’s so, what I call it, I call the style board when I review over it with people. I’ll call it like. Essentially, I’ll say it’s your mini personalized Pinterest. I, I say that because I actually do really love Pinterest. I mean, the fact that you can like look at wedding stuff, house and outfits or just like few pictures of dogs and it’s all right there.

Let’s go. The problem with Pinterest is it’s 80 pages. It’s an endless search history. I mean, what are we doing? The hard part is how do you tell someone what you see in them without it being like, bitch it, you are the Bay, or, I love you Queen. Like that’s not authentic. You just met me. I don’t know. You like that?

I mean, I know where we’re at right now. I really, the way I visualize this, this style board is I wanted it to be easy. I wanted it to be digestible. I wanted it to be visual, but I also wanted it to start telling your story. That is, I, I’m a narrative talker and writer in general. I’m not a practical writer.

If you see, you know, typos, it’s ’cause I don’t care. It’s ’cause I would rather just like, I wanna share this vision with you, but I also just came out of a consulting world where people would sell visions to us and that’s all they were. And then it was just like nothing. So I wanted this beautiful visual representation of, of my stylist lens.

I’m a body image consultant. All I wanna put it all through my technical lenses. But then I wanna create something that’s simple, easy, but the start of your journey and the way that I, you know, I’m very. I’m very, I feel like I’m very thoughtful in how I walk through it. I’m very intentional with the words I use.

I really want it. I’m almost trying to convince you that this is who you are, that you’ve always been this way and you just needed like a little tiny per, I like that little cricket, um, from P Pinocchio.

Sabrina: Pinocchio. Yeah.

Betsy: So I’m like the tiny cricket. He’s so cute. But he’s not with you in all the scenarios, right?

I am not always gonna be there. So I want to be able to leave and drop these little Easter eggs that represent you finally, that you can see yourself in and that you can understand. So I’m glad and you’re not alone. I’ve had people honestly not write anything, and still, again, through, I do what I, you know, I call it, I call it my stalking.

I do a little stalking, a little internet stalking, and

Sabrina: that step alone, I can see being enough for some people because it was very clarifying. All of a sudden I was like, oh, this is where we’re going. Okay. It automatically gave me at least a path to go on. But like I said, I wanted to do everything. So the next thing we did, and I know you do this with lots and lots of clients, this might be your top offer is a closet detox.

And if I’m being honest, I was equal parts very excited and super terrified.

Betsy: That is, those are two themes of what those are, except I think it’s terrified first and then excited.

Sabrina: Yes, I knew that it was gonna be real rough, but again, I was like, I’m going all in and I’m doing this. So let’s get into the ugly part.

Like I was just ready, I was just tired of the bs. I was ready to get in. You came over because you are local to me and I’m so lucky. But you do this with women virtually too. Um, you came over, spent a few hours at my house. We literally took out every single item in my closet, jeans, shorts, tops, dresses in season, out of season, all the things.

Decided one at a time what to keep. You had me try things on, talk through what I liked about it, what I didn’t like about it, you know, et cetera. We talked about shape and fit and colors and all the things, and it was so eye-opening and honestly, one of the most profound moments came from that experience.

And I tell women this story all the time because it just, it literally blows my mind and I honestly think this will stick with me for the rest of my life. At one point you stopped and you looked me in the eye, and this was only our what, third time interacting together maybe?

Betsy: Yeah. Yeah. It was our first time.

By

Sabrina: person face to

Betsy: face.

Sabrina: Yes. This is only like our third time interacting. First time face-to-face. You stopped me and you looked me in the eye and you said something along the lines of, I’m gonna tell you something and I need you to hear what I’m saying. The things that you are wearing. I know you think that these baggy, loose things are helping to conceal what’s underneath and make you look and feel thinner, but what’s actually happening is you’re making yourself look worse.

And you said it with such kindness and honesty, it did sting, but in the right way. Like, like your very best friend is telling you the honest truth that you need to hear. So I was not offended. I I was not angry, but I was like, shit, she’s right. You know what, like I needed somebody to tell me that again. I don’t think I’ll ever forget it.

Of course you were right. I’d been wearing blinders and not wanting to see other options, not wanting to take any chances because as a society, uh, or at least my generation is you cover stuff up, right? Yes. Now body positivity is here, but that’s, that’s for the youngins.

Betsy: Go away anyways. Let’s be real.

Sabrina: Well, and that’s like for the youngins, that’s not necessarily for me.

And you know, I’m like mid forties. That day we did. We did some work. We did some work. We got rid of 17 large trash bags of clothing. My friends 17 1 7. It was just the beginning of. What has been such a fun year of transformation and we’re still going. And I still remember that day, I still remember the kids coming home from school and the 17 bags are like at the bottom of the staircase.

’cause I hadn’t loaded them yet. And they’re all like, what is happening? ’cause they’re like having to climb over them to get in the house. And then my husband comes in and he’s like, oh gosh, uh, this is from your closet detox. And I’m like, yes it is. And he’s like, what’s left up there? And I’m like, not much.

Some stuff, just a couple things. Uh, uh, one outfit for me to go shopping in tomorrow. And that’s all. Um, love you. Uh, I’m curious, Betsy, this closet detox experience, it was transformational for me. Is it that way with most of the women that you work with in that capacity?

Betsy: I have. So I’ll say this, I’ve had people cry, I’ve had us take breaks.

I’ve had us reschedule and do it again. So yes, I, I mean, I believe that to be true. I can, you know, I’m, I’m so proud. Of when I ask for like, client testimonials, I don’t want, I don’t preface anything. I just say, tell me what you got out of it. I don’t, I’ll pu I’ll publish whatever you want, but I just wanna know, and I’m thankful all of mine, you know, they’re all so different, but they all talk about things like that.

I I made it to be that way though. You know, I, again, we, if we go back to you’re, you’re stuck in a, in a habit and, and that’s kind of where I’ve really focused on is I’m trying to change a habit of how you’ve been getting dressed. If you are stuck in this habit of getting dressed the same way and you don’t like it again, me buying you new clothes, yes.

Will you wear those new clothes? 100%. But you haven’t, you haven’t changed a lot besides you’re just buying new clothes. You still have all of your current habits and your old habits standing right in front of your face. And I think that’s where I differ from other stylists is again, I am happy to help you.

One of my packages is I will just style you and I’ll style you for an event and I’ll do the quiz and I do the style board and I’ll shop for you. But where the transformation happens, where I think people wanna be, where you’re at, where they’re actually seeing the shift, and not just physically, but mentally and, and people can see it, that people that have loved them for forever are starting to see it too, is by taking what you already have, understanding that before we ever start a new habit, we have to stop the habits that aren’t serving us anymore.

And doing that is not buying new clothes, doing that. Is having a hard look in the mirror and saying, when was the last time you wore this? Was it six months ago? If so, why are you not wearing it? Oh, well it doesn’t fit me anymore. Then don’t have it in your closet again. Over consumption. More is better.

Keep going. No, it’s not. It’s worse. I, I will say, you know, when I have people upset and crying, it’s because it’s vulnerable. It’s because clothes have memories. They have, they carry a weight, whether it’s a positive one or a negative one. They carry a weight, but we have to experience that. Before we can move on to the new shiny fun, we have to experience what these clothes have said for us in the past, why we’ve worn them.

And then sit with who do we wanna be moving forward? What does it look like with what we’re gonna do moving forward? And that just, that takes time. So I think it is transformational. I think everyone’s time looks different. I mean, I have people, uh, client I had last week, she was fine with it. She didn’t get her.

She was like, did you say no? Okay, let’s go. I don’t care. I’m done. Now those people, I have to, I have to say, hang on, hang on, hang on. Tell me why I’m, I’m not gonna do this for you. I’m doing this with you. But I would say, you know, I think you will see so much more results by understanding what you have first before you just go out and buy.

And I’ll say this, I’ve been to multiple clients’ houses who’ve worked with stylists before. And guess what? They just had a bunch of clothes in there that they picked out and they were cute. They never wore them, they didn’t know how to wear them. That’s like the second question. I just don’t know how to wear it.

Sabrina: I do think that mine was so, um, so intense and that I got rid of so much because I was not attached to anything. And so literally I was able to be like, no, no. Like I literally didn’t care. And the handful of things. That we did keep, that you were like, these aren’t great, but I’ll let you keep them. I put in a separate part of my closet and I have not touched them once, so we’re getting rid of those.

I’ve, I, I was gonna tell you like it’s been a year, they’re gone.

Betsy: I would say that’s another thing that’s so powerful about the detox is okay, if you wanna convince me, which you can, the process that you know, the pro, the process I go through is very much the first round. I just say yes or no. I want practical.

The second round and then I have a maybe section the second round, I let the first round, I let you decide. You just say yes or no. I ask you practical questions and then you put it in a yes pile, a no pile or a maybe pile. The second round is where I come in, I have you try stuff on, I have you look at it, I have, you understand it better.

And then by the third time you have a pile of maybes. And you know this ’cause we had a pile of maybes for you. By the end you were like, these aren’t maybes, they aren’t working for me. It is about a process. You have to sit with everything for a second. It’s that same kind of concept of, like I said, this to your, your sisterhood group, uh, last month, and that’s not maybe their name, but it, you learn, I think that my clients, what I’ve experienced with them is they learn so much more in the trial and error than just the celebration of new outfits.

Like we are really getting down to this. Um, I just had a client, I think it was last week, my, my weeks all run together ’cause of craziness. I had a client last week and she finally looked at me and she was like, why am I wearing all of this? And I didn’t immediately answer. I just sat with her and the only thing I said was, there’s no good or bad to any of this, but this is the most important part.

And then she was like, I think I’m just wearing this because YI think I’m doing this because of X. And it really, you could, I could see it in her brain. She was like, okay. And then here, she would’ve never saw that unless we went through her closet. And that that step is just so important. And my virtual people, I see those aha moments.

I saw one this morning, she literally was like, why am I wearing this? I’m like, let’s talk about it. Let’s figure it out. Right?

Sabrina: Yeah. And that’s why I had to get rid of everything. It was that habit. I knew if some of the old stuff was in there, even if we bought new stuff, that it would, I would get, pull it out, you know?

I was like, if we’re gonna do this, I’m going cold Turkey. You know? If I’m going on a diet, I’m not gonna have brownies on the counter. Okay. It’s like I had to go all in. Really, really valuable. So after we ripped apart my closet to shreds, uh, basically took it down to the studs, we have systematically built it back up one season at a time really, really intentionally.

And now that we’re a year into the process, we’ve gone through all four seasons now we’re starting to go in and add like more depth and more fun pieces instead of just staples. Like the past year has been a lot of staples. Now we’re going in and layering, which is really exciting. And I knew honestly from the first style board okay, that I was like, well, I’m stuck with Betsy forever.

She cannot ha she has to have me on her roster forever. Like, this is where

Betsy: we’re at, we’re

Sabrina: doing it. This is just where we’re at. This is amazing. And I knew I was just gonna consistently do, you know, seasonal refreshes and styles being styled for events and all that. Do all of your clients feel that way?

Do you have a lot of clients that like start with you and stick around or do you have a fair amount that just need that like singular maybe once or twice a year Support,

Betsy: I would say. 70, 40, maybe 70. Yes. We’re sticking around. It’s a lot of information and, and I’ll talk about it all the time. I try not to do anything more than three hours.

I mean, I’m sorry, but anyone doing anything for more than three hours, you’re freaking tired. But when you’re really focused on just the one thing, it’s mentally exhausting. I don’t know if it’s like physically, I mean, I am making, you try on clothes a lot, but after a while you’re kind of like, I need a break from this.

So it’s a, it’s a long engagement and that’s why also I think. Even Texas. So Texas doesn’t, Texas only has two seasons hot and like five days of cold. Right? So even Texas is difficult because you know, you’re like, I do need a lot of hot clothes. But there are those little seasons where it’s like different weather and all those.

So I think what’s hard is my 70% people who really want to keep going, it’s like they got this itch. It’s, they were like, okay, I’m there. I’m right here, but I need a little bit more. Like, let’s keep going. Or there’s another season. What are we doing? What’s happening? I don’t know what I’m doing. And they want the break.

I would say the other percentage, they might just be in a different space. They may, they may be right there, they may have like they love their brands, they know what they like, they know, you know, they have an idea and a general understanding and they really just needed to like purge. But yeah, I, and I, I don’t know if it fluctuates.

I really don’t. I think you either are like, I’m a detox girl and we out here and we gonna be here forever. Or, I’m, I’m a couple hours with you. And then that’s it. Like, I don’t know if I have an in-between, to be honest with you. Either we go, we’re ready or you really need a couple of those little things.

And the one thing I’ll say, I think what’s so valuable about both of them, the 70% and the 40% is you are still getting the basics about you. You, I do a body image consulting consultation. I don’t know what I’m saying. It’s only Monday, but I’m tired. I do a body image consultation, so I’m telling you your primary body type and then your secondary.

I do a really quick, like, mini color analysis, but it’s only a couple colors, so it’s not overwhelming. And then I do a little bit of tips on some, some rules that I like to follow, some understanding, some outfit, formulas, things, questions to ask yourself. I think if you are in that mode and you’re ready to go from there and you read through it all and you love that, you might be done.

But I think the other thing is, is it’s just a process. It’s a habit. To reform a habit is something, what was it like six weeks, I think to fully reform that. I will say I’m lucky, and I think the way that I’ve pulled out the process for working with me is I’m gonna give you the tools that you need upfront.

You’re gonna get it whether you’re, you’re only doing my basic or you’re staying with me till you’re dead. I’m gonna give you those tools upfront. The beauty of that other, where you’re with me for a longer period of time is I’m your partner for a lot longer. When you’re shopping, you’re like, is this it?

I took a nap, or I’ve, I’ve had a insane long day. I don’t remember what she said a week ago. Let me pull up my body analysis breakdown. Let me just take a picture with her really quick. Let me, let me just ask her. I think that’s what’s really helpful is that I’m still holding your hand. I’m still being able to say, well, how much is it?

You know, the, just the other day I said it was a great jacket on her and it looked good, but I was like, what’s our price point? I don’t know how I feel about the fabric. What do you think? I’m asking those intentional questions and I think those are so valuable in the style journey.

Sabrina: I have also gained like so much confidence just in shopping.

Like yes, we’ve gone through seasons systematically and we’ve built things back up and all that, but now when I am in a store, ’cause I wanna go shopping with my daughter or whatever, I know what to look at and what to stay away from and why. And I’m more willing to try different things. It’s just been so freeing to like grab an outfit somewhere and try it on and I text you a picture and you’re like, oh my God.

Yes. And I’m like, I did this myself, you know? It’s really cool. So it’s like, yes, I’m continuing to work with you because I’m enjoying it and I love it, but not necessarily because I feel like I have to because you have instilled in me what I need to know. You know what I mean? Which is really cool. So now it’s like this partnership, you know, it’s just been really fun.

But when I think about the experience overall of the past year, the overarching feeling I get is a increase in confidence. And I knew I needed help with clothing and looking my best and how I present myself in the world, but I had no clue how much of a confidence mindset underneath the clothing would happen.

The confidence that I carry in my business, how I show up day to day in my personal life is literally a 180, and I didn’t even know that it needed to change that much. Like I was so focused on like, I just don’t like what I’m wearing every day. Not even realizing what I was carrying, the weight of what I was carrying along with it.

It has been absolutely mind blowing that just the 180 that I’ve done in the year. Is this common with the women that you serve seeing this kind of transformation?

Betsy: I think it is. If you allow it. You know, one of the things that I found really hard when I was consulting is, um, and I consulted kind of in like big business and, and helping like coach and train their executive level employees and just like employees in general.

And I think what was always so difficult for me is we would be coaching these fantastic human beings and they are doing everything that we’re telling them, but then the bigger higher ups are like, sorry, prophet, like you are a great person, but like, ugh. And so it, I just would get so discouraged. I’m like, but we’re working so hard.

Look how hard they’re working. Like, what is going on? You know, it’s a thing I have a problem with in general is, you know, I cannot, I can’t change you. That’s, that’s just, that’s impossible. You’re only in control of yourself. You’re not in control of anybody else. I think what I love and what, what most of my clients will understand and see as they work with me is I’m giving them permission to try something different.

I’m giving them permission without judgment, without, oh, ew, buy. Why would you wear that? I am giving them permission without any limitations. If you wanna wear black every day, wear black every day. If you only wanna shop at Amazon, only shop at Amazon. But be strategic about it. Be for me at least, be in the center, be the driver of it, and that as long as you can stay in the driver’s seat, and I, I use this analogy a lot, but I think it kind of like paints the picture.

I’m like your fun driver’s ed teacher. I’m always sitting in the front seat. I’m never in the back. I’m right there. I can pull the brake if I need to. I have my little wheel if I need to, but my first inklings are not Grab the wheel and just start taking over because we already have that. You can do that by just googling your favorite influencer and ordering everything she has.

What you need is someone to sit beside you. When you’re happy, happy when you’re sad, sad, when you’re overwhelmed, when you legitimately do not know what you’re doing and you are just sitting in your closet, you need someone to sit there with you. And so as long as you allow me to be your partner in that, as long as you allow me to ask the hard questions with grace, with love, with kindness, and try something different, I’ve never not seen it be transformational.

I just have it. It’s, it’s powerful. My heart, one of my favorites. I talked about her in a different podcast, but I’m just so proud. I’m so happy for her. She just wore like jeans and sperries. All the time. And jeans from one brand, from one style. And at the beginning I was like, this gonna be hard. I’m saying all of these things and it’s just, but it took time and time and time and time.

And then she went on this big lavish like European thing ’cause her husband was there for work. And she sent me this picture and she is in these like fantastic tailored little trousers that fit her perfectly. A great little t-shirt and a, a cute little pair of lifestyle tennis shoes. And her reply back was like Betsy or European client styled by Betsy.

And then later she was like, never would’ve put these pants on. Can’t believe I like these pants more than jeans, which I had to pry her out of to get her to try something different. She has now purchased multiple pair of these pants and she loves it. She loves the way she shows up. It’s the same concept.

You’re still wearing pants, but we tried something different, and I’ll tell you this, we had to try like eight or nine different things, but as long as you let me go along with you on that journey and you give yourself grace, you give yourself space, but you also just say, I deserve this. I’m worthy of this.

Then I will take over from there, and I will make sure that you feel that way until you have convinced yourself that you are worthy, that you have value, and that you can do those things.

Sabrina: Yeah, it’s been such a fun ride. I wanna ask one more question before we get to like some fun little rapid fire questions at the end.

I, I know that listeners are hearing this and they are super motivated to make a change, whether it’s on their own or with you or with someone else. They, this resonates with them. This conversation is really resonating, but they might be hesitant with, uh, the investment because it is an investment of time and money and nobody’s gonna lie to you and tell you it’s not whether you work with a stylist or not, if you’re going to go through a transformation even on your own, it’s an investment of time and money.

Right?

Betsy: I agree. I agree.

Sabrina: And that can feel overwhelming, especially to someone who, like I was still am not in love with what my body type looks like. How does someone know they’re really ready for this process to ha to go through it, have lasting change and transformation.

Betsy: Are you ever really ready? I think is probably the question I would say, you know, I offer these free dis discovery calls.

They’re virtual. I really want to, I want you to see everything. Um, not because I’m gonna sell you, I’m actually terrible at selling people. I’m, I, I need help with that, to be honest with you. But because I know it’s a commitment, because I know we have to be the right fit. I’m not everyone’s cup of tea, and that’s okay.

But I need to be your cup of tea if we’re going to really embark on this adventure. I don’t know if you’re ever gonna be ready though, but, you know, I’d say that about anything. I’d say that about you hate your job. You’re fricking miserable. You are miserable in your relationship. You’re miserable in your family life.

I don’t know if you’re ever ready to like step off and take a leap of faith. I think all of this is a leap of faith. I will say the way that I approach it makes it less scary. It’s pieced out for a reason. I give space in between things. Unless you’re really ready and you wanna go right now. Now I wanna give space in between, you know, you have to take the quiz before I ever start with your closet.

We go over, you know, there’s so many things that we do. I think as long as you can just say it’s gonna be hard, you know, it’s, it’s these, these questions that we sort of like preference already. The best way I can think of it is when you’re in like a new setting and you’re like, okay, I’m about to get outta the car.

Okay, lock my door. Remember where the exits are. You know, you go through all those practical things. I think that’s how I would approach this. Take the call. See what that feels like is, and when you come out of this, is anything, did anything pop up to you? Were you like, okay, if you come into my closet, I may cry and I can’t handle that right now.

What if you just tell me what my body shape is? Or what if I just had the style board and I could go in and copy and paste it and start picking all of those things out? I think if you can just allow yourself the opportunity for 30 minutes to just see, it may not be the right fit, but you won’t know until you try.

Which is, I mean, that’s like rule 1 0 1, right? We all been told that as kids, I think, but you don’t know until you try. And I think for me specifically, you know, my goal for all of this is not to just like have you feeling good about yourself. It’s, I want you to feel good about you. I want you to wake up in the morning and not feel miserable.

I’m tired of that. I’m tired of women, women feeling bad about themselves. I’m tired of women apologizing for who the good Lord created you to be or whoever you believe in created you to be. I just, I’m so passionate. You’re on this earth for a reason. You’ve been placed here and you have purpose and you have meaning.

And if I can even provide a little bit of that to you, take that call. If you are missing that and you are feeling like you don’t have it, get on the call. ’cause it may not be me, but I’ll connect you to somebody else who’ll make you feel that way. Because I think every person deserves to feel that way. I really do.

Sabrina: It’s been such a fun journey. I mean, I just can’t speak highly enough about it. I love every time we connect and get together and I just get more excited again, I am excited to get dressed again. I mean, not every day ’cause like we’re human, but most days I go into my closet and I’m like, what am I concocting?

And it just, and it makes me so happy because I, I’m having fun again. It’s, it’s almost like. I’ve like renewed this hobby that I used to have, you know, in a small, it’s, it’s like small moment of joy getting to go in and like pick out like what’s going with what today. And it’s just, it’s been so fun.

Betsy: Let me, can I say one thing real quick too?

Yeah. When you said that it, it has something that’s come up for me.

Sabrina: Yeah.

Betsy: The one thing I think that we’re, as mo what I’ve seen in almost all of my women’s closets are they see getting dressed as a chore. And for me, if I can change that even a little bit, I’m going to. We already have enough chores on our plates, right?

Let’s be honest, men or women, we are out here fighting every day with a list of stuff that has to get done for ourselves or for other people. And that is exhausting. It is honestly, it’s monotonous. If you keep doing it over and over and over again, you are, you are going to get burnt out. If I can do one thing, it’s you seeing yourself as it’s not a chore to get ready.

It’s fun. It’s not fun every day. I don’t have fun every day when I get ready either. And that has to do with so many other factors. But if I can impact your life and it’s not a chore every day for you to get ready, I’ve done my job, to be honest.

Sabrina: It’s honestly so fun. Okay, so here I got four questions for you so the audience can get to know you a little bit more.

Um, my friend, do you have a hobby or something fun that you are pursuing purely for joy this year?

Betsy: This one was hard ’cause you had said it to me and I thought, do I have that? I

Sabrina: know. So

Betsy: I would say yes, but it’s like a little bit deeper. I am exploring a healthy way to view my body after having babies and getting older.

I don’t enjoy working out. I don’t think I ever have. But I have been working out and not to get skinny or not to, you know, none of those things. I wanna get stronger. Um, I wanna wake up in the morning and feel like physically strong and almost a little bit of of clarity. I struggle with anxiety and so I want to do something that I think can help me.

So I’ve been, um, working out and building up my strength for the last year. And while I still hate it, it is still not my favorite thing. It is actually why I hate wearing ath lure wear, because I hate working out so much. I have really enjoyed taking up, like just getting physically stronger and, and balancing that strength.

Like how, how do I, how do I turn that into something really positive for me? And how do I celebrate that? I’ve been able to do this, um, with all the things because I’ve gone through a lot of health stuff with, with having babies and losing babies. And so I would say again, I don’t like, love it. Secretly, if someone were to be like, what are you most proud of that you’ve tried?

It’s been lifting weights. Like I am actually really proud that I lift at this weight, and two strangers have told me while I’m lifting weights that I look really athletic. And I’m 38 years old and I’ve never heard a single person. No, I’m really proud about that.

Sabrina: I love that. I, I do enjoy working out and I, I do enjoy doing different things and I actually just picked up this week, um, adding Pilates into my routine a couple days a week.

So, um, and I’m really enjoying that. So that’s been fun. And I totally get where you were like, what do I do for joy? Because girl, same 2025 was the year that I was like, okay, I can love my job and I can love the woman I work with, but like, I got out in some hobbies, some like legit things for fun. So I’ve really been working hard on that.

Um, what is something that you’re always up to talk about

Betsy: Champagne. Love the discussion that is like the difference between champagne and why I like it and, and things like that. I would say that’s like one of my favorite, even if I wasn’t drinking the craft of champagne the way that it started, I just think that that’s really beautiful and really cool.

Um, secondary. I, I love college football. I love it. In my house. You watched on the tv you watched sporting events or veggie tales, like that’s what was on TV and what college football just, it brings, it reminds me of family. It like brings all this in, but it’s all these fun stories of all these people who are just trying their hardest and doing their best.

And I just love what it means for us to be just sitting around. The girls are out in the backyard, we’re in the backyard, we’re watching it, we’re talking about it. I just love that. So I would talk about college football till I’m like dead probably.

Sabrina: Yeah. Uh, we are a football loving household too. More so college now with my husband and I, especially being, you know, we live in with our alumni and have season tickets and all of that.

Growing up, um, my grandmother, who was my person and my idol, um, she was a huge football fan and she’s a super proper woman who’s traveled the world, very luxurious, very fashionable and all the things, but she would get hooting and hollering and screaming at the tv. And so I was raised the same way. So I love that so much.

Betsy: It’s your favorite thing. I just love it. I think it’s fun. I love that the, I want the girls to get into it too, and not just like cheerleading or anything like that. I want them to see all of it and, and be a part of it.

Sabrina: Yeah, it’s fun. Do you have, uh, your next vacation planned?

Betsy: Oh my gosh, I’m so excited. Um,

Sabrina: where are you going?

Betsy: So we are, we are taking a boat trip to the British Virgin Islands, and we are going to be, so it is, we’re on it like a 90 foot catamaran. So we live in the boat while we’re there and then we sail kind of island to island. And we have someone there that like cooks for us, and then we have our fun captain and they dinghy us to this island and this island, and it’s a long, it’s a long trip to be away from the girls, but hate it, love it, or hate it.

You either take a trip with your family or you take a vacation without your family. And so I’m, I’m excited again. I have two young kids under the age of seven. Our lives are crazy. Our kids need, need, need right now. And I’m, I love being that need for them. But I also love the heck outta my dang husband, and I love spending time with him, and I love beautiful things.

And I actually, when I travel, either we will go, go, go. I like to sit. I like to be, I like to not have a plan because my whole life here, I have a plan. I know what we’re doing. I know when my next thing is. And I just need a time where I turn my brain off and I don’t think about anything. It’s nothing. So I am, that’s in November and I have never been more ready or excited for it.

Sabrina: Yeah. That’s awesome. Uh, I, that honestly sounds like a dream trip. I would love that. I don’t think my husband would like being on a boat for that long, but I would, so

Betsy: I’m surprised I could seasick fairly easily. And we went, uh, two years ago, or three years ago, and I did pretty good because it’s, it’s a big thing.

Like I was like, we’re not,

Sabrina: yeah,

Betsy: it’s not sailing, which I was very happy about. I was like, mm-hmm. Can’t do that. But,

Sabrina: okay. Last one. Is there a business tool or a hack that you are loving right now? You do have a really cool, um, your site that you use for your clients is a really niche thing. Yeah. Why don’t you tell them about that?

Because it’s, I love it.

Betsy: Okay. So my, the, the tool is amazing. I love it so much. You know, one of the things that I think is really hard is when you find an influencer or someone online and they say, oh my God, I have to have that top, where is it from? And they’re like, DM me the link, right? So you go in, you message them, and you’re like, want the link to the sweater?

And they send you the link. Rarely is it just the sweater, right? Instead, it is the post of 80 other posts and then you have to go find the post, or you have to search for the thing and then guess what? You’re just online shopping, but you’re doing it through someone else’s site. So I’m so happy. Almost all of my clients, except for like a, a handful that just do a really basic package with me, gets their own personalized shopping site.

And the site is just for them. It’s all items I’ve curated for them. I’m very thoughtful on what I give my clients. I’m not gonna get, I’m not gonna assign something to someone and say, this is so good for you. And they don’t care in a plus size, or they don’t care in a petite, I’m not doing that. So everything, you click on the link, you put your password in, everything is just yours.

It’s not anyone else’s. It is all just yours. And then it’s also super interactive. So if you think about it, you know, for you specifically. We had a lot. We got rid of 17 bags, so it’s not as if I was like, here are five things, you know, that’s super easy. No, and I also send you different price points. You might wanna splurge on this, but not on this.

And so instead of back and forth emailing or back and forth text messaging, where’s that link? I don’t know where that link is. Everything is all right there. And within the site you can actually say, you know, let’s say I picked a dress for you and you were like, green, get outta here. Instead of texting me and then having to take a picture of it and then saying, it was this top, no, I need this top.

It’s all live right there where you can actually just comment and say, Betsy, I hate this. Or, Ooh, I love this. Should I get this in a small or a large? And then I can just go in and boom, boom, boom, it’s right there. So I’m really, I love that it’s super customizable. I think it just provides my client with something that not everyone else has.

And again, everything I do is personalized to you. So I love that you have a site that’s yours. It’s not anybody else’s. Now you can share it with whoever you want, but that is your stuff that I’ve created for you. And I think it just makes you feel a little bit extra special. Right?

Sabrina: Yeah. And I love it. I save it.

I save it on my desktop, I save it on my phone. I can like click into it. If I didn’t buy it in the first time I saw it, maybe a month later I go and see if it’s on sale yet. Yeah, I mean like I’m constantly and everything we’ve ever done is in there. So like we’re a year in, I can go pages and pages back.

They’re not gonna have the stuff from a year ago, but I can remember, oh yeah, that shape or that whatever, you know, it’s pretty cool.

Betsy: You can also upload, there’s a section in there where you can upload what we’ve already purchased. So like let’s say you had a budget for this amount and you kind of thought, these are the things I wanna do.

But then we keep with our engagement. So six months from now we go in there and we’re like, okay, remember we already have these things, so now we’re gonna look through and we’re gonna go through something that you don’t have. And so it’s just, again, it’s so personal and it, it really helps you organize not just like your real life closet, but kind of organize virtually what you are shopping for, how much you’re spending, where you got it from, and your favorites.

’cause there is no lack of cute stores online. They’re everywhere. You can find dupes, you can find whatever. But to be able to know like actually no Good American jeans, they’ve never fit, fit me better. I’m gonna go back to what fit me really well. What is it? Oh, it’s right here. You can find it

Sabrina: easily. Yeah.

Yeah. I love it. Okay, my friend, I knew this was gonna be such a good chat. I literally cannot wait for the day it airs. Because my dms are going to blow up because when I’ve got a great guest on, they do, and I can’t wait to hear from everybody. Uh, but before we go really quick, can you tell the audience how they can work with you, whether locally or virtually, and where they can find you?

Betsy: Yeah. Well, I wanna say thank you for having me. Um, I, these are my favorite conversations where we’re just talking and we’re understanding each other and we’re figuring out what worked for you and what didn’t work for us. I think as women, we don’t have enough of that, where we’re just kind and caring and open to what the other person is saying.

So I appreciate you inviting me. I appreciate the platform to share about what I do. I encourage. You know, anyone who is figuring out they’re stuck, they don’t know what they wanna do, follow you. Because I think even if you’re not a photographer, you’re giving them insights into trying something different and something new.

So thank you for that. I love you for that. Um, to find me, um, I’m on Instagram, Instagram’s, uh, my only platform because I don’t need more than one. That sounds annoying, but uh, you can find me. It’s B Beman, so B-E-A-M-A-N stylist. Um, you can also email me, uh, bebe min stylist@gmail.com, or you can go to my website, Bebe been stylist.com.

All of that is on there. It’s super, if you just type in Betsy Beman, it will pop up. Um, and yeah, that’s how you can find me and send me a direct message. Message me. Do you have a question? Are you too nervous? Are you, like, how much are you? I will tell you, I will also give you a great narrative, but I’m gonna tell you this is how much I am and this is what the process is like.

Sabrina: All right my friend. Thank you so much for today. This was such a great chat. I literally cannot wait for this to air, can’t wait for everybody to meet you and get to know you and hear what we have to say ’cause it was a great chat. So thank you for being here.

Betsy: Thank you for inviting me. Okay. Have a great rest of your day.

Sabrina: Thanks so much for listening to the Shoot at Straight podcast. You can find all the full show notes and details from today’s episode@sabrinagehart.com slash podcast. Come find me and connect over on the gram at Sabrina Gehart Photography. If you’re loving the podcast, I’d be honored if you hit that subscribe button and leave me a review.

Until next time, my friends shoot it straight.