If you’re a photographer who has tried to get into email marketing but ended up overwhelmed, frustrated, or just flat out confused, friend, you’re not alone. I’ve been there. Every photographer I’ve mentored has been there. Honestly, I avoided email marketing for years because the platforms felt clunky and complicated. Then I found Flodesk, and everything changed.
Before I share my long Flodesk review though – hey there! I’m Sabrina, a lifestyle family and newborn photographer turned business coach for photographers. After 12+ years in the game (and a journey that includes burnout, balance, and finally building a business I actually love), I’m passionate about sharing tools that help photographers work smarter, not harder.
Today’s blog is a full Flodesk review based on my personal experience using it for nearly a decade. I’ll walk you through what Flodesk is, how it compares to other platforms, why it’s especially great for photographers, and how you can use it to grow a business that connects with your people, whether you’re talking to clients or fellow creatives.
What Is Flodesk? (And Why You Should Care)
If you’ve been searching for an honest Flodesk review, here it is:
Flodesk is an email marketing platform designed to make sending beautiful, impactful emails easy, even if you’re not tech savvy or design minded.
When you sign into Flodesk, you’ll find drag and drop templates that are actually pretty, simple automations for welcome sequences and freebies, and analytics that help you understand what’s working and what’s not. And the best part? Unlike most email platforms, Flodesk doesn’t charge more as your list grows. One flat fee. Forever.
Whether you’re B2C (working directly with families or clients) or B2B (serving other photographers), email marketing is still one of the most powerful ways to build trust, stay top of mind, and grow your business. And Flodesk makes it easy to do just that.
My Honest Flodesk Review: What It’s Like Using It as a Photographer
Let me give you the full backstory: I started out using Mailchimp and, if I’m being honest, I hated it. It was clunky, hard to navigate, and I got so overwhelmed every time I logged in that I just… didn’t send emails.
But let me tell you, that all changed when I switched to Flodesk about 8–9 years ago. I moved my entire list over in just a few hours, set up segments, designed my first email (which was actually fun?!), and hit send. I was blown away.
Since then, I’ve sent hundreds of emails, welcome sequences, newsletters, freebies, launches, you name it. Flodesk has been the tool that made email marketing not only doable but actually enjoyable.
Looking for more guidance? Explore my Photography Business Blueprint or join the waitlist for the Root to Rise Mastermind, both are designed to help you build a photography business that feels aligned, sustainable, and joy-filled.
Why Flodesk Is the Best Email Marketing Tool for Photographers
Okay, here’s the part of the Flodesk review where I gush a little, because this platform was clearly made with creatives in mind.
1. It’s Gorgeous
The templates are stunning right out of the box. No boring, bland layouts here. You can make your emails look like an extension of your brand without needing a degree in design or coding.
2. Flat Rate Pricing
As someone who is currently growing their business with ads, this might just be my favorite advantage. Most platforms increase pricing as your list grows. Not Flodesk. Whether you have 10 people or 10,000, your cost stays the same. That means you can actually grow your email list without dreading your monthly bill.
3. Easy to Use
Is it the most intuitive platform ever? I mean it won’t write the emails for you but it’s pretty dang close. The learning curve is short, especially if you’ve used other tools before. Flodesk balances function and simplicity really well, which is perfect for busy photographers. Most of us don’t need 85-email funnels or complex cart features.
4. Automations Made Simple
In Flodesk, you can easily create workflows (like a welcome sequence for new subscribers, or an email funnel for selling mini sessions). It’s all drag and drop and super visual, which helps if you’re not naturally techy. It’s as easy-to-use as Canva.
5. Easy-to-understand Analytics
Want to know how many people opened your email? Clicked your link? Joined your list from your freebie? Flodesk gives you that data in a clean, easy to read way so you can actually use it.
6. Small But Mighty Team
Last but not least, Flodesk is still a relatively small company, which I love. They listen to user feedback, release new features often, and truly care about creating a better experience. They’re big enough to have great integrations with tools you already use, but not so big that you feel like another number to them.
How Photographers Can Use Flodesk (Yes, You!)
Let’s talk strategy for a second, because I know email marketing can feel vague and “extra.” But here’s the deal: whether you’re a family photographer or educator, your email list is one of your most powerful tools. Here are a few ways I recommend photographers use Flodesk:
For B2C Photographers:
- Welcome new inquiries with a warm, on brand email (automated, of course).
- Send session tips and location ideas to prep clients.
- Share sneak peeks or galleries.
- Promote mini sessions or seasonal offers.
- Nurture your list year round so when it’s time to book, you’re already top of mind.
For B2B Photographers:
- Offer a freebie (like a guide or checklist) to grow your list.
- Create a welcome sequence that introduces who you are and what you offer.
- Send regular value packed emails (tips, encouragement, updates).
- Use sales sequences when launching a course, mentorship, or workshop.
Bottom line? If you’ve ever said “I’m bad at marketing” or “I forget to post on Instagram,” email is your safety net. It’s a way to consistently connect with your people, without the algorithm stress.
Features Worth Highlighting
This wouldn’t be a real Flodesk review without a few extra feature shoutouts:
- Segmentation – Easily tag and organize your list so you’re sending the right messages to the right people.
- Pop-ups & Forms – Create beautiful lead captures for your site (without needing a developer).
- Integrations – Connect with your favorite tools like Shopify, Showit, Zapier, and more.
- Mobile Optimization – Your emails look gorgeous on desktop and phone.
- Easy Freebie Delivery – Set up a form, link it to a workflow, and Flodesk sends your freebie automatically.
Curious about the tools I trust? Head over to my Tools & Resources page for exclusive discounts on the exact business tools I use and truly love!
Getting Started Is Actually Easy
One of my favorite things? You don’t have to have a list of thousands or a full marketing plan to get started. You can literally sign up, build a form, and create your first welcome sequence in an afternoon.
Even if you’re juggling sessions, school drop off, and editing marathons, you can do this.
And if you want to give it a try, you can use my partner link to get 2 weeks free + 50% off your Flodesk subscription.
Complete Flodesk Review
To wrap up this Flodesk review, I’ll say this: email marketing doesn’t have to be overwhelming or something you keep avoiding.
With Flodesk, it becomes a creative, powerful, and actually fun way to connect with your audience, build loyalty, and grow your photography business. I’ve trusted it with my emails for nearly a decade, and I’ll keep recommending it because it just works.
You don’t have to hustle harder. You just need better tools that work for you.
Want more biz tips that make life easier? Make sure you’re on my Monday Morning Inspiration email list or come hang out with me on Instagram, I’m always sharing honest advice and encouragement to help you build a photography business you actually love.
And, If you ever want to chat, I’m always here. Whether you’ve got questions or just need a little encouragement, don’t hesitate to reach out, I’d genuinely love to hear from you!
