
Curious about Meta Ads? In today’s episode, I’m chatting with ad specialist Brooklyn Grotte and breaking down how simple it can be to get started with ads. We’re talking about the best strategies, how affordable it actually is, plus what to do when your ads aren’t performing.
The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.
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Sabrina: Today on the Shoot It Straight podcast, I have my friend Brooklyn, and we are talking about meta ads. And my friend, if you have ever even been the slightest bit curious about what could it be like if you ran ads in your business. This episode is for you. Brooklyn is a friend. I have worked with her and she’s just really an expert at what she does.
She’s really good at breaking down, getting started, and how simple it can be. We talk about the best added strategy to start with, how affordable it actually is, what to do when ads aren’t performing. It really is a great episode and I cannot wait to dive in. So let’s get started.
Welcome to Shoot It Straight, the podcast for women building businesses and lives they actually want. I’m Sabrina Gehart, and around here we believe in clarity over hustle, alignment over burnout, and giving yourself permission to want more, more ease. More beauty, more income, more space to live. So if you are ready to grow without losing yourself in the process, you’re in the right place.
Welcome back to the Shoot at Straight Podcast, my friends. Today we have a brand new guest and I can’t wait to share this conversation with you. I first met Brooklyn last year, almost exactly a year ago at a conference, and have since then kind of become obsessed with her. I’ve had her teach inside one of my groups.
I’ve done two of her programs. I like wanna follow her around and hang out with her every day. She is such a gem and she’s definitely an expert at what she does. So before we get too far into this great chat and you become obsessed with her, my friend, will you introduce yourself to the listeners?
Brooklyn: Oh my gosh.
Well first of all, thank you for that very, very generous and kind introduction. Um, also I’m obsessed with you. I mainly want like your wallpaper. Is it in your kitchen or where is your It’s
Sabrina: everywhere.
Brooklyn: It’s everywhere. Okay. It’s everywhere. Well, I need you to come wallpaper my house. ’cause I’m still stuck in the like boring beige.
Uh, so I also am obsessed with you, but thank you so much. Uh, my name is Brooklyn Gotti. I bypass that. I am a mead specialist and I have a meads agency as well. Um, and I’m just so excited to be here today.
Sabrina: We’re gonna have a really great chat. I get asked on the regular, on social media in my programs, uh, with the students I teach.
How do you get started with ads? Is it worth running ads? And I love this topic because while I am not an expert, not even close to being an expert, I have run ads for years and years and I kind of, I like, I love them, and that’s why I’m working with you this year to get better at them. So I was like, you know what?
We’ve never had an ads expert on the podcast. Let’s do it. Let’s do it. And I’m gonna introduce all of my people to you, and they’re just going to love you. So let’s dig in. First of all. You are currently an ad specialist, but that is not where you started. You actually started off as a photographer and now you’ve turned into an ad specialist.
So how did you get where you are today?
Brooklyn: Oh my goodness. Buckle up. I definitely did not ever set out that my end goal was to own an ad agency like that was not on my radar. Not even close. I went to college, got my Bachelor of arts in photography and communication, and my passion was photography. I shot everything under the sun.
I started with weddings. I did real estate. I did families, newborns, everything under the sun. I was shooting it. And then I built my photo studio in 2020, and it was right before the pandemic hit. And when we came back from the pandemic, I didn’t have any clients. I had just went $20,000 in debt, building my studio.
I had to make it work. And so I turned to ads to get clients and first it was a nightmare. I hired somebody, paid ’em $3,500, that was just set up, and then another 5K in ad spend. Didn’t see any return, and I was kind of annoyed. And also it kind of lit a fire under me to figure it out. And so I had seen it working for other people.
I knew that ads. Like I saw them running for local businesses and I saw them for other photographers, and so I just got kind of curious with it, and I started messing around playing with $5 ads. My budget at this point was very minimal because I had spent most of it. It slowly started to work, and so I was getting inquiries from people about an hour and a half away, and so.
For those listening. I live in small town Minnesota, and so we are very rural and the closest city that has more than 1300 people in it is about an hour and a half away. So I started marketing brand sessions and newborn sessions to these bigger markets, and I was getting inquiries, and so I just kept running those and I grew my photography business to six figures in a year with that.
And then other photographers started asking me how I was doing it. And so I leaned into just coaching photographers for a while, but it always came back to ads because no matter what I was teaching them on, you know, with collections or even all the things, I’m sure you’re teaching your students now of how to improve their business and run a successful photography business, it came back to like, how are you getting clients?
And I was running ads and so I started teaching then slowly of like the ad strategy for that. And then that grew into. Building a course just for ad strategy. That’s where ads at scale came in. And I just kind of similar to you, like I just became really obsessed with it. Like they became really fun. And I think the part that I love the most is that people get a tangible result from them.
It’s not just a like wing in a prayer, hope somebody comes in, like putting a piece of content out on social media. And I mean like Instagram only shows our organic content to one to 3% of our audience. So the algorithm, I mean, it’s a guessing game to start with. And so I love that you can put a little money behind it, get it in front of dream clients, and it can lead to bookings sales and scaling your business.
So that’s kind of the long story to how I got here. And so then this past year, then I grew into full agency and now I’ve got six people and we’ve got a full client roster and we’re managing. Full ad agency support end to end for seven to nine figure business owners. And then I have my out of office space where we get to work together for the creatives and the ladies that wanna do it themselves and have some support along the way.
So that’s kind of how I got here.
Sabrina: I just love how as an entrepreneur you can kind of weave your way from like one thing to another thing. And on paper it may not make sense. Like you said, you of seven years ago would’ve been like, I’m sorry, I’m gonna do what in seven years? You know what I mean? But how it just organically takes us from one thing and it opens a door and we just keep following our passions and you just never know where it’s gonna go.
I just think that’s so freaking cool that we get the freedom to do that. You know? Let’s start, let’s start with this, ’cause I’m sure that you have heard it all. What do you think the biggest misconception is that people have about running ads?
Brooklyn: One of the biggest misconceptions would be that they have to have a big budget.
I get that often, that people think they have to have a lot of money in order to see any sort of return on investment with ads. And I disagree.
Sabrina: Yeah, and that’s, that’s one of your whole things is like that. You don’t need to do that, which is honestly so freeing, and I think that’s where so many people find you and they’re like, wait.
I can actually get like results from something that small. That’s amazing.
Brooklyn: Yeah, it is. And it’s so fun to help people get started in a way that feels manageable and they don’t have to have the eight, nine k loss like I did just to start.
Sabrina: Yeah. Yeah. We know. I know that we agree on this. Before you start running ads and putting money, even if it’s just a little bit of money into something, there kind of has to be some foundational things in place in order for you to see success.
So what do you think some of those things are that you wanna make sure are set up and working before you put money into ads?
Brooklyn: I mean, if you’re gonna put money behind sending traffic anywhere, you wanna make sure that where you’re sending them has a conversion mechanism. Meaning is there emails set up to take care of them?
If you’re sending them to a freebie, how are they getting that freebie? And then are they being nurtured to convert? If you are sending them to a sales page and you want them to buy something. How are you converting them from that page to a sale? It’s easy to get caught up in thinking that the ad is all about just getting the click and getting them there to buy, and it’s that first touch point.
But it really, like, in order to have true success with ads, it comes in the back end. It comes in nurturing them after, and even to have successful ads to begin with. Like even the, the conversions on the backend yes, are so important, but also you need the brand. Presence. You need the credibility established with your business so that when somebody sees your ad and they click over to your Instagram page, that it’s very clear who you are, what you do, who you serve.
So there’s no question in their mind about why they would wanna work with you or why they would wanna buy from you.
Sabrina: Yeah, it’s, it’s like you can’t, you know, if you throw a bunch of money at something that wasn’t working. In the first place, it’s not, you’re not going to see traction, like if your, you know, Instagram profile is not converting or if people aren’t grabbing the freebie organically or if people aren’t purchasing the offer or whatever that is.
So it needs to be, there needs to be some proven success. Where, like you said, wherever you’re sending them before you, you know, pour gasoline on it to see more success. Yeah,
Brooklyn: yeah. To, yeah, just to have that like proven offer. That’s, that’s a really good point. Like to have something that’s already converting organically that your people want.
’cause it doesn’t matter then how many ads you run to it. If it’s not something they want, nobody’s gonna buy. So yeah, I’d second that all day.
Sabrina: And what are, what are your thoughts on like. When you say something that’s proven organically, does it have to like be popping off organically or does it have to just have sold a couple of times?
Like is there a level of success that’s important? You know, ’cause like when you, let’s take the photographers for example, with their offers. There’s only so many session spots they have. There’s a capacity limit. It’s not a digital offer. You know what I mean? So. How do you gauge, quote, unquote level of of success before you start running ads to something?
Brooklyn: Honestly, if it’s sold to one person, that’s like if it is sold, and ideally you want a client proof bank, so think of running a beta round or something like you do it. First just to get sampling and get feedback from it. But as long as it is sold to somebody somewhere, that if there’s one, there’s 10. If there’s 10, there’s a hundred.
And so my proof is that if something has sold once, and when you start running ads, I mean, you’ve experienced this too, like you get data back very quickly. So you start seeing what. Data’s telling you like if people are clicking through, if people are interested, if people are buying, then you know it’s a scalable offer.
And if they’re not, then you can try to tweak messaging and see if it lands. And if it still doesn’t, then it’s likely not a viable offer.
Sabrina: I personally think that starting with lead generation ads is the easiest, safest place for most people, right? Um, it’s for sure low cost. And growing the email list then sets you up to be able to organically market your business, you know, via email.
And so I think it’s a really safe place. When we think about freebies and lead magnets, is there a certain like format for those ads that’s working really well? Is this just like a creative graphic? Is it a reel? Is it if you had a new client right now that you are onboarding and setting up with their first lead gen ad, like what is your go-to right now that you’re gonna create for them?
Brooklyn: Something I’m seeing work really well for lead gen is very to the point static graphic. So it says on there exactly what they’re getting. I was helping a photographer this week actually on a one-on-one call and we are setting up her lead gen ad and it was senior posing prompts free guide. It was a beautiful picture and it’s converting like hotcakes.
She’s getting, I think her, her conversion rate was about 50 cents a lead coming in. And she’s had about 900 people join her email list just from running it for a few weeks. So if you’re starting with the Legion ad, and yes, I completely agree with what you’re saying, that that is a great way to get started.
It’s something that serves many purposes because you get that audience too. As you build your email list, you can use all of those email addresses to build a custom audience in your ads manager, and so then you can run ads back to them. You can use it as a source audience. It’s somebody you can market to organically.
Like there’s so many ways to leverage that email list. So I would definitely recommend just doing a static post, very like to the point what they’re getting, because you gotta think about it from your client perspective too. If they are scrolling, you know, you just have a couple seconds to make it really clear on why they should click on it.
And being that the type of ad we run, you know, with a form, it’s easy to click through. Um, so I’ve seen those performing really well lately.
Sabrina: Yeah. Okay. I love that. And that’s easy, like that’s really easy.
Brooklyn: Mm-hmm. Super easy. Yeah. Yeah. And that’s not to say that you can’t run a reel or a carousel next to it, you know, to test, but it’s been, it has been performing well for many of my clients.
Sabrina: Yeah. That’s fantastic. So when we think about, and starting an ad and having an ad, quote unquote do well, right? Sometimes the end goal is to bring in leads to an email list. Sometimes it’s to sell an offer. Sometimes it’s to get people to inquire whatever the end goal is. So we’re thinking about having it convert.
What do you think is like the top thing that makes an ad convert? Is it like the copy? Is it the creative? Is it how you target an audience in the ad? Like if we’re gonna prioritize one thing, what do you think the one thing is to prioritize
Brooklyn: the hierarchy? Oh my gosh. They’re all very important. Like they need to work together in an ecosystem.
Like you can’t have one without the other. Because for instance, if you, on our group call today, I actually was just talking about this. If you have messaging that’s really on point, but then your audience isn’t the right people. Like if your ads are going to the Brads and Chads, and it’s supposed to be for female moms of, you know, maybe they have seniors or maybe they have a newborn or something.
Like if the audience is off, it doesn’t matter how good your messaging is, the a’s not gonna convert. Vice versa. Like say your audience is on point, you’ve got them narrowed in of who you wanna target, but then your messaging isn’t aligned again. It’s gonna be a mismatch, so you need all three things. But I would say if I had to pick one, I would say your messaging.
Also because end drama to algorithm prioritizes and sends your ads to people based on the messaging. So it’s scanning your ad design and the copy that you have in your ads to then decide who they go show your ad to. It’s a very smart, uh, learning mechanism behind meta, and so they use millions of data points to collate who they should be showing your ads to, and they scan your ads, scan your captions, and then deploy them.
If I were to prioritize, I would say your messaging.
Sabrina: That’s so good to hear. ’cause in my mind it’s always the creative. Mm-hmm. And I think that’s the thing, at least that I personally struggle with the most. Most, is coming up with really great, beautiful, creative. I can recognize it in an ad, I can see it when it’s created for me.
But when I sit down to create something, I’m like. I don’t know.
Brooklyn: The mind block is real. Yeah, and it’s, I think probably as a creative yourself too, and you know what good and creative looks like. You know what aesthetic things look like, and so you can probably be your own worst critic at times. But really, I just saw a stat actually about it was, uh, reviewing hooks and 80% of ad sales were driven based on ad hooks working.
So the first three seconds, and that mattered more than creative, the audience or even the final destination. It was the hook. So then it also makes me lean into like messaging. Yeah. Is really, really important. Yeah. Especially in those first three seconds.
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Sabrina: So we’ve talked about how you believe and how you started was with small ads and like not a huge ad spend. So what does that look like? You know, we talk about $5 a day, $10 a day. That’s awesome, right? That seems really affordable.
But also you and I know that there is a little bit of a learning curve and you can’t really expect to spend $5 and all of a sudden your whole world is popping off. I mean, maybe that’ll happen, but more likely than not, you’re gonna be working out the kinks a little bit. So what kind of ad spend should somebody start with, like in, if they’re gonna have a little bucket of money that they’re willing to start playing with, like what does that look like?
Brooklyn: It varies depending on your business, but knowing that your audience is a lot of female entrepreneurs, photographers, creatives, if you’re really new to it, like you said, I would prioritize a lead gen ad, like to build your email list. You can run that for $5 a day and start getting people in your world.
The other photographer I was saying, you know, she’s about 50 cents a lead right now. So you spend five bucks a day, that’s 10 people on your email list. You run that for a week, that’s 70 people on your email list, and you’ve spent $35. So that’s one week. So if you say you wanna run that for a month, you’re at, what is that, $140 for the whole month?
And that would get you hundreds on your email list. So if you’re looking for. Like a result to cost ratio, you are gonna get the most from that. Now, if you’re looking for, that’s where I say it’s gonna depend on your offer and what you’re looking to get out, but start there. So I would start dabbling there, so that’d be one 40 for the month.
If you have another $5 a day and you also want to run an ad to grow your following, it’s another easy, like simple ad that you can get started with. It can be set up to send to people that look just like your current audience and it attracts them to join your community or follow you or stick around for free tips, whatever that is.
That also can be a $5 a day. So if you say you’ve got two ads running, you’re spending 10 bucks a day for 30 days, 300 bucks a month. If you have that to set aside, and again, you can cut that in half. If you just wanna start small, uh, you know, start with half of that. That’s probably where I would start,
Sabrina: which is really not a lot like it.
It’s really not a lot. And you can get, have a really big impact to your business. Like you said, your following can really increase. Your email list can really increase, and as long as you are showing up on social media and also emailing your list, you’re automatically feeling the results of the impact of those things.
So let’s talk about when an ad doesn’t work, right? How, how long are we letting an ad. Run before we decide, actually I’m not getting leads at 50 cents. I’m getting leads at three or $4 a lead and that’s more than I wanna spend. Or I have, you know, an ad running for Instagram followers and it’s nobody’s following me.
Like, what? How long are we letting it sit before we dive in and start making changes?
Brooklyn: My rule of thumb is usually five to seven days I let a campaign run. You want to give meta the chance to get out of learning phase. So when you first turn an ad on, there is a learning phase where meta has to get to know your ad and find the ideal buyers to show it to, for it to start converting.
Conversions are gonna be a little bit more expensive as it figures it out. So I would say five to seven days. If by a week out you’re not seeing conversions, then it’s not worth continuing to run. Um, so that’s usually the benchmark that I go off of.
Sabrina: And what are the metrics that you’re watching, um, to make those decisions?
Are you just watching the end result or are you watching anything else in the Meta Business Suite?
Brooklyn: I mean, it, again, it depends on what type of campaign it is. For instance, say I am running a sales ad and I’m trying to generate like on a digital guide or something, and I know that my product is $27. I’m willing to let it spend up to three x of that offer without a purchase for a day.
So up to 75 bucks, I would be willing to let it go. But that’s also because I have, like, I’ve built up the tolerance of it and I also know that you look at it from a five to seven day period. And so knowing that, ’cause the next day you could have five sales or six and it would recoup all of that. Um, you know, and then with the order bumps and ops sells.
If you’re, you’re just going off of, say you’ve got a lead campaign going. Leads are coming in about 50 cents. I monitor when that rate starts to go up. So the way meta shows your ads to people is that the longer it runs. So when it starts, it’s starts the closest, like closest to home. Think of like a circle.
And it’s the people that are most likely to buy your things and most likely to follow you to engage with your content. It starts close. As the ad runs longer, that circle gets wider and wider. So we’re getting further and further away from home. That becomes more expensive per lead to find somebody that wants your content or your stuff.
So I’m watching that lead per per lead price. So say it’s 50 cents stay, say it starts creeping up to like 60 cents. And oddly enough, when you said three or $4, I had to laugh a bit because industry standard is five to $8 per lead. So for that type of ad, like when you’re getting them on your email list, like.
I mean, 50 cents is, is pennies compared to what you know, and honestly, again, like for, for instance, for our agency, when we’re running ads to get applications and they’re, you know, committing to like a 20 to 40 K contract, that lead cost is upwards of 200, $300 and that is sustainable. And it’s, that would be my benchmark then.
So it’s all relative to your offer, but for this instance, definitely pay attention to that price when it starts creeping up and say you run it for four weeks and the price was 50 cents, and now it’s a dollar, that means that you need more creative. That means you need to upload more images and videos.
So that it can take it, because every time you add more creative, it takes that targeting back to the center. ’cause it gives meta something fresh to work with and to go show your people so they’re not gonna keep showing the same ad to the same people over and over. They’re continually trying to find more buyers for you.
So giving it more creative along the lines of things that were performing well for you, iterate on that and then bring it back in. Um, and then go from there.
Sabrina: So when we’re looking at metrics and we’re deciding, oh, okay, this ad didn’t go great, so we’ve got an ad that flops, so to speak, what do we, what do we do with that?
Like, are we completely scrapping the whole thing? Are we breaking it apart and reusing any of it? How do we make a decision how to move forward?
Brooklyn: Honestly, when I’m deciding if it converts or not, I’m looking at it in comparison to the other ads in the campaign. So if it’s way more expensive, we’ll go back to this lead campaign.
Say for instance the, you have one ad and it’s like 20 bucks a lead coming in, that’s a clear loser. I turn it off for one. I’m not because I would rather spend. You know that $20 to get 20 leads in at a lot cheaper rate than the $20 to get one lead in. So I’m shutting it off and then always analyzing. I feel like you don’t really necessarily lose when you’re running ads.
You either win or you get data, and so the numbers tell you really quickly. For instance, if there is a good click through rate on it, any a click, good click through rate is anything over 1%, 1.5% to be, you know, a little more stingy. But anything over that 1%, that means that people are clicking on the ad and clicking through to the destination, which is the whole point to get people to, you know, click into the sale or to lead, or whatever you’re trying to do.
So the click through rate, you always want to stay above 1%. So if that number is low, like that would likely be a reason that it was not performing very well. If it’s higher price per lead, it could be the messaging, it could be the creative. And I would take from that the lessons of, okay, this didn’t resonate with my audience for a reason.
Let’s look at it from a lens. Kind of emotionally detach yourself a bit from it, which is hard when we’re making our own ads. ’cause sometimes you think like this is gonna do really well and you maybe you spend an hour designing it, or maybe it’s a talking head and you had to edit a whole bunch of it and like walk around the house and then it doesn’t perform.
But just to kind of pull yourself away from it and look at it just for the numbers. Because ultimately you’re running the ads to get sales. And so if it’s not bringing in leads or getting you sales, there’s no reason to keep it going. So I just try to look at it objectively and see like, okay, this one didn’t land, so the next time I’m not gonna use this messaging.
We’ll change the messaging. Like you can still use bits if you want, like the creative, but I typically don’t because I knew it didn’t work the first time. I lean into then what does work instead?
Sabrina: So somebody’s listening today. I know there’s many someones listening today that are like, okay, okay, I wanna try ads.
This doesn’t seem as scary. The, the entry point seems a little bit easier. They wanna kick off their first lead generation ad ’cause we’ve said that’s the easiest, safest place to start. What are the first three steps that they need to do?
Brooklyn: They need a great freebie. Something and it, it can be really simple.
It can be a recorded audio training, like a 10 minute audio training. It can be a free guide. It can be like a PDF that you made in Canva. The caveat here is that you don’t just want to. Go to chat GPT and say, create me a freebie and then expect that to do all the heavy lifting for you. Yes, it’s a great resource to go get ideas, but you want this freebie to actually bring your clients’ results.
Like it needs to be a good quick win. So you’ll need a freebie of some kind ’cause this is why people are giving you their email address. So just something that’s juicy, prompt guide or location guide, or five reasons why you need brand photos. Something with a number often does really well. So a quick freebie and then you’re gonna need to go to ads manager.facebook.com and set up an ad account.
And this is essential to have to run ads. And then you’re gonna need to make sure that you have a Facebook business page, a Facebook, Instagram page ins Instagram page, and connect it with your Facebook business suite. So that would be the steps. So then, and then after I was like, can we add more steps?
Because I was like, okay, you’re gonna have the freebie, you’re gonna set up your ad account, um, you’re gonna need a place to send them. So you’re collecting their emails and you are gonna need to nurture them and take care of them. So you’ll capture their email and you’re gonna need some sort of platform.
I use Zapier. Zapier, I’m not sure how the cool kids pronounce it. I use that to then connect my lead gen to my flow desk, my email provider, whatever you’re using. ConvertKit, MailChimp, et cetera, so that it automatically takes them from the ad to get their freebie. So that would be the three, I guess if I had to narrow it down.
So you get a freebie, you set up your ad account and ads manager and then connect your ad account to the email provider?
Sabrina: Yes, and there’s all kinds of information out there on how to do it and walkthroughs and all of that. It’s, I will say, a manager is not the most user friendly platform and. Why they’re not, I don’t understand.
In the year of 2026, it could be so much more user friendly. And honestly, if I’m sending a pitch to meta, make it more user friendly so more people will give you money.
Brooklyn: You know what I mean? It would be so much easier. Right? Yeah, I completely agree.
Sabrina: Yes, it is more complicated than it needs to be, but there are so many people that do YouTube walkthroughs and all this, like, this is where Google is your best friend.
Um, don’t let it scare you. And I, I will also throw in the pitch that like, once you’ve walked through it once, it’s not nearly as scary, um, because then you kind of start to understand what you’re seeing and what’s happening and, and everything. So don’t be scared, just do it. And remember, you’re not committing thousands of dollars.
You’re just committing little, tiny amounts of money and you can always go in and turn it off. I think ads can be so valuable to, um, a business. Whether or not your business is just starting out or really established, I personally love taking an already established business and like really helping it explode a little bit more.
Um, and I think ads are just a really great way to do that. I also, one more pitch I’ll give for, for meta in case anybody’s hearing this and they’re like, yeah, but I don’t like showing up on social media and all that. Noted. Understood. Same, same. But. When you give money to meta, they actually like want to send you out to people.
They want you to be seen. And so it feels the opposite right now. You know, if you’re just organically posting on Instagram, sometimes it feels like you’re screaming into the void. You’re like, will this pop off? Will it not? Will one person see it? I don’t know. But when you put money behind things to be seen, um, and pushed out on social, meta works really hard to do that well for you.
Um, and so it really does help.
Brooklyn: Absolutely. Yeah. It does your work for you and allows you to post. I’ve gotten to a point now where I only post content that I would either want to use as an ad or I know will get me some sort of engagement to get to an offer. So I am using social media as like my organic social media as a platform for my ads, and so I don’t have to post near as much.
I can just take a few of the posts that I’ve made and turn those into ads and done and done. Like it’s a two for one. It pushes your content out to the people that you want to see it and can bring you sales too in the process.
Sabrina: Yeah, which is amazing. I love that strategy. Um, Brooklyn, before we wrap, definitely tell the audience where they can find you, because everybody’s now obsessed with you and they want to reach out to you and, and all the things.
So where are the, where can they find you?
Brooklyn: I hang out mostly on Instagram. You can find me at Biz with Brooklyn. Um, otherwise I’ve got a website. Same thing. Biz with brooklyn.com. That’s mainly where you’ll find me. You can drop in my dms anytime. It’s me. I do have ManyChat, but if you’re sending me a message, I will see it.
So come say hi. I love connecting with people in my audience.
Sabrina: Amazing. Thank you so much for your time today, my friend. I knew this was gonna be a great chat and. If you listen to this episode and you loved it, send one of us a message and let us know. Um, it’s always nice to hear feedback from the listeners.
So that is it for today, my friends. We will see you next time. Thanks so much for listening to the Shoot at Straight podcast. You can find all the full show notes and details from today’s episode@sabrinagehart.com slash podcast. Come find me and connect over on the gram at Sabrina Gehart Photography. If you’re loving the podcast, I’d be honored if you hit that subscribe button and leave me a review.
Until next time, my friends shoot it straight.
Review the Show Notes:
Meet Brooklyn (1:34)
From photographer to ad specialist (2:52)
The biggest misconception about running ads (7:14)
What to do before you invest in ads (8:15)
Where to start with lead generation ads (12:02)
What makes an ad convert (13:49)
Where to start with ad spend (17:51)
How long to wait before deciding that an ad isn’t working (20:04)
Ad metrics to watch (21:05)
What to do when an ad flops (24:04)
The first three steps to your first ad (26:37)
Mentioned In This Episode:
More Money, Less Burnout: sabrinagebhardt.com/business-reset
Connect with Brooklyn:
Website: bizwithbrooklyn.com
Instagram: instagram.com/bizwithbrooklyn
Out Of Office Signature Program: bizwithbrooklyn.com/out-of-office
Connect with Sabrina:
Website: sabrinagebhardt.com
Instagram: instagram.com/xo.sabrinagebhardt
TikTok: tiktok.com/@xo.sabrinagebhardt


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