124: Reflections, Growth, and Lessons: A Year in Review Part Two

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124: Reflections, Growth, and Lessons: A Year in Review Part Two 3

Are you curious about what truly went on behind the scenes in my business this year? Today’s episode is part two of my year in review. I’m reflecting on the biggest challenges and failures that I experienced this year, what it took to overcome them, plus what I’m looking forward to in 2025. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight

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Welcome to the shoot it straight podcast. I’m your host, Sabrina Gebhardt. Here, I will share an honest take on what it’s like to be a female creative entrepreneur while balancing business, motherhood, and life. Myself, along with my guests, will get vulnerable through honest conversations and relatable stories, because we’re willing to go there.

If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, we’re here for you. The shoot it straight podcast is here to share practical and tangible takeaways to help you shoot it straight.

Welcome back to the shoot it straight podcast. My friends, this week’s episode is a continuation of last week. In the last episode, I started to dive into my year in review and I went over all of the highlights and the wins and the successes. And I told you a little bit of the behind the scenes on what it took to make those things happen and what that really.

Felt like in my business. And today we’re continuing that story today. We’re diving into the other side of the coin, the things that didn’t go well, the failures, the moments I was discouraged and frustrated. So if you didn’t catch last week’s episode, make sure you go give that a listen as well. So that this one doesn’t sound like I’m complaining.

Like it’s all Debbie Downer because That’s where we’re going today. I mentioned last week, it’s really, really important for me to not just share a highlight reel. I never, ever, ever want listeners or students or followers or anyone to see my life from the outside looking in and think that everything is picture perfect and sunshine and rainbows and that there’s never challenges.

That is not the case. That is not the case. Last week, I went over all of the great things that happened this year, and it was an absolutely wonderful year, and I’m so blessed and so thankful, but it was not all perfect. There was a lot of things that went wrong that felt like failures that were really, really hard that I had to go through, lessons learned, et cetera.

And so that’s what I’m diving into this week. I, it’s important for me to be transparent with you, and so I’m going to kind of go through some of the challenges that I faced. Talk through the failures and whatnot. And then I’m also going to kind of talk about how I overcame them. And then we’re going to shift in the second part of the episode and talk about like what’s coming in 2025 that I’m really excited about.

So without further ado, let’s dive in to some of the challenges, some of the things that did not go well. Okay. You’ve heard me talk about this before, but I had a really, really, really failed launch this year. Earlier in the year and now the timing, I think I want to say, I want to say it was April. Maybe it was May.

I launched my course, The Aligned Photographer. The Aligned Photographer was a course that actually was originally created back in 2021, late 2020, early 2021. And the course originated under a different name. Originally, it was born as the organized photographer and it ran that way for maybe 18 months, maybe two years.

And then I changed the name, revamped a little bit of what was inside, gave it kind of a facelift and then started, uh, remarketing it as the aligned photographer. Now in the three years, almost four years, this course was alive. It just never got going, right? Everybody that went through the course loved it, enjoyed it, found it really valuable.

I still have women that were in the very first run of that course that continue to refer back to what they learned. They continue to tell me that here they are years, years later, and that was the turning point for them going through that course, going through that program, that experience. But on a marketing standpoint, it just never got off the ground.

I had tried launching it. Like I said, under two different names, I had tried live launching it with webinars. I had tried evergreen launching where it was for sale all the time. I had tried doing various challenges and things leading into launches and it just nothing ever worked. So earlier in this year I decided we’re going to give it one last go.

I planned something new. I planned another live launch with a different component. I worked with my coach this year and we created a really strong game plan for it. We completely revamped the sales page and all of the marketing. We revamped all of the email series. We ran ads to invite people to a free event that was a live challenge, a live training challenge that was three days.

And I took the most, what I thought students wanted the most out of that course, which was pricing. And I basically gave that to them for free in this live challenge event. That part went really well. I hadn’t done a live launch where there was like a free training component in a couple of years. And I forgot how much I loved it.

I really did love that part of the process. The ads went really well. I got a lot of new people on my email list. A lot of new people signed up for those trainings and that challenge. We had a really good show up rate for the live trainings, really engaged group with lots of questions. It was great. All of that was great.

But on the back end of launching something like that is when you then tell them about, here’s my course. If you loved this free thing, you’re going to love this course because it takes things a step further. And, uh, you know, the emails and the pitching and the selling completely fell flat. Not one single person registered, not one single person registered.

And that was so frustrating because I know in my heart of hearts that the content in that course is game changing. That course was created from the foundation of the years of one on one mentoring that I had done prior to that. And every single time I worked with a woman in a one on one capacity, I was getting asked the same questions over and over and over and over again.

How do I market my business? How do I use social media for my business? How do I blog efficiently? How do I set my pricing? How do I create workflows and automations to help my business? How do I do this behind the scenes? How do I? It was all these questions that I get asked over and over and over again, and I put them all into this foundational business course for photographers.

The content is amazing. Again, people who’ve been through it, love it, but something about marketing. It just wasn’t landing with my audience, wasn’t landing with the general public. And so launching it this spring, one last time was kind of the last ditch effort. And it was a complete and utter flop. And after that, I made the really like tough, but also easy decision to retire that course.

And it was a tough decision because again, I believe in the trainings and the teachings and the content. But that’s not enough to keep a course alive. At the end of the day, if your audience isn’t buying it, then there’s no point in having it. And it felt like it was a brick that had been weighing me down for years because in the back of my mind, I’m like, I have this course, it’s passive income.

I need to get it selling. I need to get it going. Making the decision to retire it immediately felt so freeing, like, oh, you don’t have to worry about that thing anymore. So that was really hard and a really big, fairly public failure, but it also felt really good on the flip side to move on from that. So that was a really big challenge this year.

I also had a really, really hard time balancing my personal life with my growing business this year. You guys know here on the podcast that I talk about burnout all the time. Um, in the 120 something episodes we’ve had, I probably talked on, on burnout like 10 percent of the time, I probably mentioned it in more than more than half the episodes.

And every time I’m asked to speak on someone else’s podcast, it’s about burnout. And every time I speak at a conference, there’s a portion, there’s a component of burnout in there because it is something that I have dealt with so many times over and over and over again. And I have also continued to do the work to fine tune my business and my self care and my personal life to avoid burnout.

Um, when I found myself feeling burned out in August, I felt like an absolute failure. I felt like a fraud. How can I be an expert on this topic and be struggling with this at the same time? How can I teach people how to avoid this and find myself in this situation? But I, again, I keep things real. I am honest with my audience and I told people on Instagram that I was dealing with it.

And I told my students that I was currently coaching at the time that I was dealing with it. And I, I also was very clear on how I was dealing with it. That’s the benefit to being in my position, being an expert on this topic is that I, I could coach myself out of it. I wasn’t in that extreme burnout situation that I have found myself in in years past where I was really close to being depressed, or maybe I had fallen into the depressed category.

I And so coaching myself out of it was significantly easier this time than in years past. I knew exactly what to do. I knew exactly what changes to make, how to handle it and how to get myself out of it. I can tell you that I am out of it. So it did not take me very long this time. So for me, I think the experience was more of the shame of finding myself there again and feeling like a fraud.

I all of a sudden had this wake up call on this realization. And this is something that when I coach on burnout in my mastermind route to rise, this is something that I teach the women there, but there are different kinds of burnout. And I teach on the fact that there’s business burnout, there’s mothering burnout, and there’s life burnout.

And sometimes you have all of them at the same time. And some of these things you can avoid, and some of them you can’t. And, you know, the business burnout stuff, most of that is avoidable with systems and organization and intentionality and sustainability and all of those things. But the life burnout, the mothering burnout, A lot of that stuff is unavoidable because you have no control over what’s coming, right?

Those are all outside circumstances that happened to you. And I’m not going to get into a whole coaching episode on it, but I reminded myself that I can’t feel, I shouldn’t feel shame or like a fraud because I controlled the controllables. I have no control over the things I did. I don’t have any control over.

Another thing that I was reminded of at the same time is that when I coach women on burnout is. The goal is to stay out of the perpetual cyclical burnout. It’s absolutely impossible to avoid burnout all the time. Again, there’s too many uncontrollable factors. I wasn’t in the, the cyclical burnout of being a photographer and being overworked and taking too many things on and having too much on my plate.

That wasn’t what was happening to me in that moment because I had controlled the controllables. What was happening to me in the moment was other things that I had no control over. Again, I coached myself through this and as I remembered those facts, that truth about burnout and the different types of burnout.

I felt so much better. I wasn’t feeling ashamed anymore. I wasn’t feeling like a fraud anymore. I wasn’t feeling like I, you know, have no right to be coaching women on this. And so all that to say, it was a really hard month or six weeks for me that came completely out of nowhere. That was really unexpected that I wasn’t expected to happen.

But I was able to coach myself out of it, and I’m successfully on the other side of it now, and I’m proud of how I’ve walked through that, that small season. But it was really, really hard for me. It was really hard for me. You guys have heard me say on the podcast before that I’m an Enneagram three and we are all about succeeding and winning and being the best at things.

And another kind of shadow side to Enneagram threes is our appearance and how we appear to others. Not physically. I mean, sure. Sure. Physically is a part of it, but how people view us and. That’s hard for me to grasp with because it’s also so important for me to be real. And this was one of those times where I was being real and authentic and sharing my struggle with my audience and with my students.

And it was extremely hard. Because I knew as an Enneagram three that people’s view of me was changing and it was not positive and I did not love that. So that was a really hard season for me to go through this year. But there’s always lessons in everything, right? There’s lessons in everything. There’s growth in everything.

I do think that it ended up being a beautiful thing for some of my students to see me work through. Um, especially some of my one to one clients at the time, they shared with me that they thought it was really lovely that I was being so vulnerable and that it was giving them kind of a refresher crash course and how to deal with burnout.

Seeing me, you know, Walk through it at the same time. So it ended up being not all bad, but it was definitely a low point for me this year. There’s a few things that I did this year that really stretched me and that were risky. They felt really risky. And so a couple of those things I have mentioned before, but I’m gonna talk about them a little deeper.

Is I decided for the first time in 14 years, not to offer fall mini sessions this year or the photography side of my business. And I made that decision in July. I had wrestled with that decision for a few weeks. I knew I was having some sort of internal pushback on it. And I was really listening to my intuition and to my gut and.

I wasn’t sure why I was having that pushback and what the struggle was. And I brought it up with my coach and she’s actually the one that pointed it back to me and kind of reframed the way I was thinking about things. And she actually presented me with the idea of what if you just don’t do them this year.

And I honestly hadn’t even considered it until that point. I knew I was having a struggle with it, but I hadn’t even considered not doing it because I had done that for 14 years. And as a family and newborn photographer, that’s a lot of money on the table. That’s something I do every year. It’s repeat clients.

It’s thousands and thousands and thousands of dollars. And that’s just what I do. And so to be presented with the idea to not do them for the first time initially was terrifying, but then the more I sat with it, the more I was like, you know what, I actually think that’s exactly what I’m supposed to do.

And so I did. I made the decision not to do them. What that looked like for me was not that I, I didn’t make any kind of announcement saying I’m not doing, I’m not photographing people this fall. I just made an announcement said, I’m not doing many sessions this fall. I said, I sent an email to my email list, not doing many sessions this year.

I am still photographing newborns and first 48 and full family sessions. And here is my availability for the rest of the year. And I would love to serve you. And I just kind of trusted the process that it was going to be what it was going to be and that I was going to do as many sessions as I needed to and wanted to and no more than that.

And I wasn’t going to have the stress of many sessions and that we were just going to see what happened. And I was, again, I was trusting the process. I was trusting my intuition. And here I am at the end of the year and it was beautiful. It was absolutely beautiful. I photographed a bunch of babies this fall, which is my truly favorite thing.

I photographed a few of my longtime family clients in longer, more casual, fun sessions. I photographed several new first 48 clients, so it was a beautiful fall. And there were several weekends this fall where I was doing stuff with my family. Or laying around on a Saturday or traveling and I didn’t have the stress of the mini sessions or the rescheduling because of weather or the long editing queue or anything like that.

And it was such a relief. So that was a really hard, painful decision to work through. And it felt like I was going to ruin my family photography business and it did not. A couple of other things that I’ve, uh, that I’m working through currently right now that are really, really stretching me is, um, a couple of months ago, I decided that I was not going to offer a fall run of my route to rise mastermind in 2025.

So in the past, I’ve done a spring run and a fall run, and I always take two months off in between. And so the timing just works great. But I knew that going into fall of 2025, fall of next year, that my personal life was going to look a lot different because I’m going to have a senior in high school and I’m going to have a new freshman in high school.

I didn’t think that it would be best for me to also be coaching. A group of women and planning a retreat and hosting retreat and all these things. So I decided to set that down for 2025. Now you’re probably wondering what’s the big deal. How is that possibly stretching you, Sabrina? It’s stretching me because on paper, it makes zero sense.

It makes zero sense. It is a massive amount of income and revenue that I’m walking away from, and I’m not sure how I feel about that. I know instinctively that it is the right move. I also feel like there’s something else that I’m creating space for. I don’t know what that is. I don’t know. I, I, I’m in the unknown.

I’m sitting in the unknown, but all I do know is that I have committed to not running that program next fall, and that feels right to me, even though it on paper, it makes absolutely no sense on paper. I will be taking a massive dip in income next year, which maybe is fine. Maybe it’s not again. I’m sitting in the unknown of what’s next.

The first step was committing to not doing it. The second step is seeing what happens next. And I’m not in a situation where I’m rushing to fill the gap. I’m letting it happen. intuitively. So we’ll see. Again, it feels really scary. It’s really stretching me, but I’m also kind of excited to see what’s going to happen.

One of the things I’m asked about the most as a business coach for photographers is marketing. Students want to know how to find their ideal clients. How often should they email their list? How can they use social media effectively? What makes a good blog post? You get it. Marketing is a beast. And if you’re like most photographers, you’re overwhelmed and probably pretty frustrated with the marketing part of your business.

My friend, if this sounds familiar, hear me when I say this. You are completely normal. There is so much out there about marketing books, blogs, courses, coaches, gurus, marketing specialists, and social media accounts. And they’re all telling you to do something different unless you actually went to college for a marketing degree.

It’s no wonder you’re confused. You started your business because you love taking photos, not because you’re a marketing genius. But the truth is that marketing does play a big role. You do have to find clients. You do have to make money, and therefore marketing is something that you do need to learn if you’re going to run a profitable and sustainable business for the long run.

The great news is I’m here to help in my new course, marketing that attracts. I’m helping you filter through the noise and sharing five organic marketing strategies that actually work for photographers. And I’m giving you the inside scoop on how to do them ideas for what they can look like in your business and all the resources you need to have confidence and clarity to market your business.

And don’t even get me started on all of the additional resources and bonuses inside this course. There are swipe files, templates, bonus trainings, organizational tools, worksheets, and how to videos all the way to your heart’s content. So if you’re ready to stop throwing spaghetti at the wall and get clear on a marketing strategy that will bring you results in your business, check out marketing that attracts at the link in the show notes to learn more.

Now back to the show. Another challenge I faced this year is I did a black Friday sale this year for the first time and I mentioned it really quickly on last week’s episode, but it was, it was five days and it was a different item featured each day. So there were five different offers and some of them went great and then some of them were hard fails, like zero interest, no purchases.

And then You know, it, it was a lot of work preparing for because even though there were five different things offered, a Black Friday sale runs very similar to any other kind of program or course launch. So there’s a lot of details to be buttoned up. There’s sales pages, there’s emails, there’s tagging, there’s product creation, there’s coupon codes, there’s et cetera, et cetera, et cetera, et cetera.

There’s a million moving parts. To do on the front end of something like that. And so logistically, it’s a lot of work. And I had a, you’ve probably heard of goals like financial goals being like good, better, best. I had some good, better, best goals for the Black Friday week. And. I didn’t even come in at my good level.

It was less profitable, less successful than I thought it was going to be overall. Again, some of the items did better than expected, um, but others did way worse than expected. And so it shook out being like less than my lowest performing goal, which is, um, a bummer. It’s a bummer, but you know, you try stuff and you learn and it’s not that serious, which I’m going to talk about again in a minute.

But, um, another real low point for me. In 2024. And this is hard for me to say out loud. I did not make the cut to get asked to speak at my favorite conference in 2025. And you guys, in my mind. Like I knew it was going to happen at some point. Like you don’t just get to be a permanent speaker at things every year over and over again, forever and ever.

Amen. That’s not a thing. I had just gotten to do it four years in a row. And so it was feeling like a habit. It was feeling like a routine. It was feeling like a foregone conclusion that I was going to get to be there. And I got the decline email that I was not chosen for next year. And. Again, I’m an Enneagram three.

I like to win. I like to be the best of things. I’d like to do things. I like to show up in that way. I love speaking at conferences. I love being on a stage. I love connecting with women in a large capacity like that. I love getting to say that I was chosen for something and get to getting to do those things.

I love getting to travel to conferences. I love the whole thing. And this was an enormous. blow to my ego. It was enormous. And I have really, really wrestled with it around and around and around. And it’s part of it. You guys, it’s not all wins. It’s not all successes. It’s not all. Always gonna work out. And this is a perfect example of that.

So I’m not gonna let it keep me down. I will apply to speak in the future. It has not burned a bridge in any way, shape or form with this conference. I still love these women. I still love this conference. I still love the people that have come from it. But a lot of my people are going to be at this conference.

As childish as it sounds, I don’t know if I’m going to be there this year. I don’t know if I can. And again, that call me out for being a child, call me out for having, you know, acting like a toddler and throwing a tantrum, but I don’t know that mentally that’s going to be the best move for me to be there, you know?

So maybe you’ll see me there. Maybe you won’t TBD, but that was a really, really low point for me in 2024. Personally, I’m 44 and my hormones don’t play nicely anymore. I am entering the lovely phase of perimenopause and my hormones have wreaked havoc on my life this year on the surface, uh, at the bare minimum, I’ve gained like 20 pounds and that stinks.

I’m pretty active. You know, I eat really clean. I haven’t had alcohol in over a year. I drink a ton of water. I prioritize my sleep. I try and get my steps in daily. I work out multiple times a week. We have a gym in our house, all the things. And still, uh, gaining all that weight is a real bummer. And it’s really been hard for me.

And then there’s also so many other things that have gone into the side effects of like food. Yeah. Feeling like garbage when your hormones are all over the place. So that has been a lot that has taken a lot mentally from me this year and physically, I guess. So that’s been fun. That’s been a fun party that I did not want to get invited to for 2024, but when we talk about the challenges that we faced this year, I can’t not mention that.

Another thing that was really hard for me this year was the spring. Um, I was out of town for almost three full weeks in the month of March. Just let that sit in. I’m a mom to three busy kids. I run a busy business. I have a husband and a house to take care of. I was out of town, out of my home, out of my bed, out of my routine for almost three weeks in one month.

It was really hard. Don’t get me wrong. I loved the reasons that I was gone. Um, they were all a blast. I hosted the root to rise retreat in Destin, Florida, and then my family met me in Florida for spring break. And so we stayed in the 30 area for the week and that was a wonderful adventure. And then my daughter and I were in new Orleans for five days.

She had a volleyball tournament there, and then we stayed an extra day and did a college tour. And that was lovely. But it was three weeks in March that I was out of my house and balancing all of that was really, really hard. And then also recovering from that on the backend. And if you didn’t catch the three things I was gone for was hosting retreat.

And then I was on a family vacation. And then I was with my daughter for volleyball. None of those things offered me time to like work in the fringe minutes and fringe hours of those trips. So I basically was out of office for three weeks. So, the re entry from that was incredibly hard, the shifting from one thing to another was incredibly hard.

It took me a really long time to kind of overcome that. It was just, it was, it was a lot. It was a lot. I don’t know that any of that could have been changed. Uh, there’s not really a lesson there, so to speak. It’s the way the cards fell. Yes, I was having fun on the outside, but it was really, really challenging internally.

Again, you see the highlight reel on Instagram or here on the podcast of what’s happening and you’re like, wow, she’s hosting retreats and going on this great family vacation and going with her daughter to do this, that, and the other. Yeah, it was great on the outside, but so hard on the inside. I was drowning in my to do list and work things.

I was struggling with the, you know, you’re not sleeping well cause you’re not at home and then you’re packing and unpacking and shifting. It was just a lot. It was a lot. So that was really, really hard to me. And again, that was the month of March, um, which is leading into like the end of the school year and then summer.

And it was just kind of honestly thinking back to the fact that August is when I landed into burnout. That’s probably when it started was with all of the travel. And then it probably built from there, which again, wasn’t business related. It was life related, you know? So those were kind of the low points.

Of my year. Those were the big challenges I faced. And so now I want to share a couple of things that I did to kind of work through and overcome that stuff really briefly. Number one, you have definitely heard me mention this on the podcast and on Instagram, I’m sure, but I leaned into this premise in 24, this idea of not taking things so seriously and approaching my business with a gaming energy.

Everything is a game. This is not life or death. This is let’s try it. Maybe it’ll go well, maybe it won’t. If it doesn’t, we’ll move on. If it does, we’ll do it again. And just not taking things so seriously. And I have done that from the beginning of the year and it has served me so well. It has served me so well through a completely failed launch and a pretty fallen flat black Friday and not making the cut to speak at the conference and not like it’s, it’s, it’s It has been with me through every up and down this year.

It’s just a game. We’re just playing. It’s not so serious. Uh, that’s really, really served me well because historically, I take things way too seriously. Historically, I eat, sleep, and breathe business decisions and success. And again, I’m an Enneagram three. And so taking this playful, not so serious gaming energy has been taking the performance pressure off of me.

And so it’s really, really helped when things don’t go well, I’m able to be like, Oh, well we tried Moving on and not kind of wallowing in the failures, so to speak. And then the other thing I’ve been doing to really overcome these challenges, and I mentioned it before, is just really trusting my intuition, even when it doesn’t make sense.

And again, I’m really still like at time of recording, at time of, uh, this episode airing, I’m still leaning into that for 2025. There are still decisions that I have made or are making currently That I don’t know why I’m making them. I don’t know what the next step is. I don’t know how it’s going to make sense or how it’s going to work out, but I’m trusting my intuition and that’s what I’m following.

And that has served me so, so, so well, because you know what? Your intuition is generally right. It’s genuinely leading you exactly where you’re supposed to go. That is one of those skills that the more you practice it, the better you get at it. And it doesn’t feel quite as scary. And that has really served me in 2024, and it’s going to continue to serve me in the future as well.

I want to kind of shift from the Debbie Downer side and now tell you a few things. Quickly that I’m excited about for 2025, what I’m looking forward to for, for next year. I’m really excited to continue growing my two new courses, uh, marketing that attracts and the personality portrait blueprint. They’re going so well.

I can’t wait for more students to join and to see how they serve women and the growth of their photography businesses. I’m also toying with doing more live trainings on events in 2025. I just, I’d love teaching new people in that live. Scenario where they can ask questions and we can engage. That’s something that came from the aligned photographer launch this spring.

And even though the launch was a complete failure, that part was really great. And it reminded me how much I love those things. So I’m, I’m really looking at doing a lot more of that in 2025. And then, like I mentioned, there is a lot of space for something new to be birthed. I don’t know what it is, but I’m really excited about the potential and the possibilities of what that could look like.

I’m really excited for the two retreats that I’m hosting this year. It’s kind of weird because they’re back to back. So actually next week, not next week in two weeks, uh, I’m hosting the second annual alumni retreat for root to rise in, uh, Palm Springs. And then in February I’m hosting the root to rise retreat in Savannah, Georgia.

So I’m really looking forward to both of those, but it’s weird because then I don’t have any more retreats. I mean, maybe they’ll end up being one, but I don’t have any more planned for the whole rest of 2025, which is real weird for me because this year I did them basically once a quarter for the whole year.

So it’s going to be interesting. I am really excited about them and I’m excited to see how they shake out. So stay tuned for more on that. Personally, I am recommitting to my health and getting back on like the counting my macros train. Like I mentioned, perimenopause and my hormones have been a disaster.

Um, but. If I’m being completely honest, amidst that disaster, I haven’t been so great about that stuff. So I’m, I’m recommitting to that. I’m recommitting to making sure I get my steps in to counting my macros. To eating even cleaner than I am and just doing my part, uh, we’re working on some, you know, hormone replacement therapy and things with my naturopath, but I need to, I need to do my part to, you know, so I’m, I’m recommitting to that also in 2025, my husband and I will celebrate our 20 year wedding anniversary, which is, uh, bananas.

And that is the summer. And then this fall will be like our 25 year dating anniversary. So we’ve got some big milestones this year. I’m hoping that we can get a really big, extravagant trip planned to celebrate that is to be determined at this point, but that’s what I’m hoping for. And then, like I mentioned, I’m looking forward to doing less coaching next fall so that I can enjoy my daughter’s senior year fall.

She plays a fall sport, um, and then also enjoy my middle child being a freshman in high school, which is. Wow. Because I still forever see him as like my little four year old buddy. So, um, there’s a lot to be excited about in 2025. And honestly, if I am, if I’m just being completely transparent with you, I think I’m most excited about the unknown.

I’m most excited about. What’s brewing that I don’t even know about yet. You know, I, I feel it and I know I have the space for it and I’m excited for what it is, even though I have no clue. So, uh, it’s going to be an exciting year and I want to end this just with gratitude. Uh, I mentioned this last week, but I am so thankful that you are here and that you are a part of this podcast community.

I know you have a lot of choices and. The fact that you’re here means the world to me. So thank you, thank you, thank you, thank you for being a part of the audience, for being a part of my journey, for being interested in my story, for wanting to listen to me and my guests and all the things. It’s just so special.

It’s so humbling, and I thank you so much for your support and engagement and encouragement all the time. And I, I would love to hear from you. It’s the end of the year. I would love to hear from you whenever you’re hearing this, whether this is in real time on New Year’s Eve, or if you are hearing this in the new year, send me a DM on Instagram.

And I would love for you to share with me your favorite moment or biggest lesson from 2024. I would really love to strike that conversation with you. So come find me on Instagram at Sabrina Gephardt photography and send me a DM with your favorite moment from the year or your biggest lesson. And that is it for today.

My friends, the last episode of the year is a wrap. I wish you all the best in 2025 and I will see you next week with an episode about how I plan for a new year to start things off really strong, both personally and financially. and professionally. We’ll see you then. Thanks so much for listening to the shoot it straight podcast.

You can find all the full show notes and details from today’s episode at Sabrina Gebhardt. com backslash podcast. Come find me and connect over on the gram at Sabrina Gebhardt photography. If you’re loving the podcast, I’d be honored if you hit that subscribe button and leave me a review until next time, my friends shoot it straight.

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This episode is brought to you by Marketing That Attracts, my new course that will give you clarity on your marketing strategy and attract your ideal clients. In this course, you will learn five organic marketing strategies for photographers and advice for how to implement them into your business. Join today and get access to even more additional resources like templates, trainings, and organizational tools. 

Review the Show Notes:

Failed course launch (2:37)

Balancing my personal life and handling burnout (7:43)

Not offering fall mini-sessions (14:01)

Deciding not to run Root to Rise (16:57)

The Black Friday sale (21:18)

Not getting the speaker opportunity (22:57)

Hormones wreaking havoc (25:11)

The busiest spring (26:19)

Overcoming the challenges (28:51)

What I’m looking forward to in 2025 (31:34)

Connect with Sabrina:

Marketing That Attracts: sabrinagebhardt.krtra.com/t/hWKA5zJm9GZa

Personality Portrait Blueprint: sabrinagebhardt.com/personality

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

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