Does Your Photography Business Have Intention?


It might be easy to read the title above and think, “Of course my business has intention!”. But stop and pause for a second… Does it really?

Let’s look at the definition of the word before we go any farther:

Intention (noun)- a thing intended; an aim or plan. What one intends to do or bring about. A determination to act in a certain way.

Okay so now that we have been freshened up with the true definition of the word, let’s see what having intention in your business really looks like. ➡

Do you have an aim? Meaning, do you know you are going?

Do you make plans? Yes, real plans. The opposite of flying by the seat of your pants.

Do you know what you want to bring about? Another way of asking this is: Do you have goals?

Do you know which way you want to perform? That means knowing what you want to do and what you don’t want to do.

My friends, the point of this post is to get you to realize that you need to sit down and ask yourself some real deep questions. I recommend clearing away the distractions, getting a pen and paper and start brainstorming. Allow yourself to go big. And sit with it for a while. Your ideas may not come right away, but I PROMISE if you just sit and let your mind flow, they will come.

If you are like many entrepreneurs, you started your business and things took off. Before you know it, you are chasing your business and you may have lost some of that intention you started with. Maybe things got off the path. Maybe you started offering some things you never really wanted to. Maybe you haven’t taken a look at your pricing in a while or it is time to outsource some things.

As photographers, the busy season is winding down, now is the perfect time to take a pause and spend time thinking about every facet of your business. Think about these things now so that you can make a plan to implement incredible changes for next year.

I want 2021 to be your best year yet, and with some serious intention, I am 100% sure that it can be!



The Blog

If you are struggling with showing up consistently in your marketing, this episode is for you. Today I’m diving deep with soon-to-be author and host of the Chasing Simple podcast, Amanda Warfield. Amanda is a creative content strategist, and in this episode she is sharing her insight on why consistency in marketing is so important […]

31 cover

Without a plan, the summertime can feel like the wild west. You’re off your routine, taking care of kids like it’s your full-time job, and still trying to run your business. In today’s episode, I’m sharing the six things I consider in order to plan an intentional summer. I’m hoping that by getting ahead and […]

30 cover

Does your to-do list feel draining, never-ending, or un-rewarding? Maybe it is constantly growing because you are distracted by others, rather than focused on your own goals and vision. Whatever the case may be, I’m hoping that today’s episode inspires you to deeply reflect on your goals and avoid any shiny distractions.  The Shoot It […]

29 cover

It seems like masterminds are all the rage in coaching lately. I am sure you have heard the term before and maybe even know what the experience is like. I thought it would be fun to share what kind of breakthroughs my students in the Root to Rise photography mastermind experience. Before I dive into […]

fort worth newborn family photographer 0380

As an entrepreneur, a good business foundation is everything. Join the list of photographers I've supported, and learn how to make YOUR business successful and sustainable. I can't wait to cheer you on!

You Deserve a Successful and Sustainable Photography Business