Making Lifestyle Work

I started 2020 with education as my main goal. I wanted to create an online course, take on more mentoring clients and eventually start a mastermind.


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I worked hard during the first quarter toward those goals and then covid19 happened. Fast forward. We are now 4 weeks into coronavirus quarantine and I am trying to push out the mastermind as fast as possible. Why?

1. Because people are craving online content right now and

2. Because I have decided to teach the first 6 week course completely free of charge. Humanity really needs kindness and generosity right now plus I am hoping that the first group can really gain something amazing from it.


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The Making Lifestyle Work Mastermind has been born. Out of my love for the business side of the lifestyle photography industry I am going to use this mastermind to teach the same principles that I do with all my mentoring students. And the best part? The friendships and support that will grow from engaging with likeminded photographers for 6 weeks.

So, what is this mastermind all about anyways?

Well, for starters, the mastermind will be a group of 8-10 likeminded photographers who want to grow their business. Each run of the mastermind will have a different focus so that theoretically you could join more than one mastermind group if you were interested.

This first mastermind starts this Sunday, April 19 and the focus is knowing and serving your client. The tentative weekly agenda is this:

Week 1: Who are you and who is your client?

Week 2: Branding, Marketing and getting your ICA to hire you

Week 3: Planning

Week 4: Newsletter

Week 5: Serving your client

Week 6: Bonus week

Each week will include a video lessons from me, homework or goal setting, private discussions in a facebook group and a live group zoom call. It averages about 4-5 hours of learning and community each week.

After the first run of the mastermind, the cost to participate will be $450 per person.

UPDATE: Registration is closed. BUT, if you want to be notified of future runs of the Making Lifestyle Work Mastermind OR just stay up to date with freebies and educational offerings, drop your name and email below.

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  1. Just wanted to say that I have loved taking your course so much. I so appreciate how you have been an open book to all of us, and shared so many invaluable nuggets of wisdom. It’s been such a gift!

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