The #1 Thing to Ensure a Successful Photo Session


sabrina-gebhardt-family-and-newborn-photographer_0136.jpg

I get asked all the time how I always have such great sessions with my clients.

Truth be told, there are a lot of things that I have implemented over the years to help ensure successful sessions. But, there is one CLEAR leader on my list:

Setting expectations.

I start setting expectations with potential clients from their very first email inquiry. And I continue to set them until the session is done and the gallery is delivered. I take every opportunity possible to explain what clients will get from me. And what they will not get.

From the initial email inquiry, I am setting the expectations of how I photograph newborns and families. I educate potential clients on the type of images they will get from me and also what they won’t get.

When clients book a session with me, I am setting expectations on a timeline of communication. I let them know when they will hear from me next and what information I will be sending.

A few days before the session, I educate clients on how the session will go and what I need them to do to help it flow well. I tell them exactly what they can expect to see from me on picture day so that nothing is a surprise.

During a session, I am constantly setting expectations with my clients about what we can hope to capture with their child(ren) and what will happen if anyone decides to have a meltdown.

After the session I am setting expectations about what comes next: when they will see sneak peeks, a final gallery and get their prints.

I put so much effort into educating and setting expectations at every turn so that no one is ever left wondering. No one feels the need to take things into their own hands. No one is unsure.

Setting expectations gives my clients confidence in knowing that I have a plan, I have things under control and that I am a professional they can trust. It is the most important thing I do to consistently create a successful photo session experience for my people.

Want to learn about this process a bit more? I offer online mentoring and a group mastermind experience that will both teach you the ins and outs of the business side of photography. You can learn about those offerings and more in the SGP education shop.

SHARE THIS POst

  1. Great tips, Sabrina! Thanks so much for sharing!

Leave a Reply

Your email address will not be published. Required fields are marked *

The Blog

Last year, I began enrolling online-only seats inside my photography business mastermind program, Root to Rise. While the three-day, in-person retreat experience is one of my favorite parts of the program, I know that a lot of women don’t have the time, the desire to travel, the budget, or the photography background that the retreat […]

group of female photographers meet online in zoom for business education

Are you considering adding in-home photography to your offers? In today’s episode, I’m chatting with photographer and educator Leah O’Connell about her experiences with in-home sessions and her best advice for photographers wanting to try it themselves. We’re also sharing how to speak to the common fears and hesitations of clients in order to successfully […]

80 cover

Mastering session capacity as a photographer is crucial in avoiding burnout. Learn how in this 5 step approach.

DSC 0949

Are you prioritizing your website during the first quarter? In today’s episode, I’m interviewing website designer and coach Kate Hejde. We’re discussing why now is the best time to be making updates to your website, easy ways to tackle a website makeover, and how to set up your site so that you attract more of […]

79 cover

As an entrepreneur, a good business foundation is everything. Join the list of photographers I've supported, and learn how to make YOUR business successful and sustainable. I can't wait to cheer you on!

You Deserve a Successful and Sustainable Photography Business